Generative AI for Customer Experience: From Basics to Advanced Applications" offers a comprehensive guide to leveraging generative AI to transform customer interactions and experiences. Starting with the fundamentals of generative AI, the book explains how machine learning models like GPT, BERT, and others can be applied to enhance customer service, personalization, and engagement. It covers practical examples of chatbots, virtual assistants, content generation, and dynamic product recommendations, illustrating how businesses can use these technologies to drive customer satisfaction and loyalty.