Ofcom’s new study reveals how UK users are adapting to generative AI in search. Google still dominates for “high‑stakes” queries, but AI chatbots and AI summaries are shifting habits — and quietly eroding the old click‑through economy. In this episode of On Message, we look at what the findings mean for mobile, media, and trust. Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.