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 In a world where GenAI's influence is inescapable, from Hollywood disruptions to the talk of the advertising industry, how is it truly shaping the media business? Today on FUTUREPROOF. we're diving deep with Alex Persky-Stern, CEO of the trailblazing startup Waymark. They're not just talking about GenAI; they're revolutionizing commercial video production with it. 

After creating a sensational short feature with DALL-E generated images alone, Waymark could be looked at as a beacon of GenAI's potential. But what truly ignited the birth of Waymark? Alex will unpack that story for us. We'll also venture into the often debated realm of copyright infringement in GenAI and explore its future implications. How will GenAI transform creative job roles, and what does it mean for the digital ad spend? Comparing the might of GenAI to the revolutionary power of the internet — Alex shares his insights. As we touch upon the synergy between AI and human creativity, be prepared for an episode brimming with revelations and forward-thinking perspectives.