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This source from Twisted Thots, a blog by a chiropractic growth coordinator, argues that generosity acts as a powerful business strategy and a form of marketing. The author shares a personal anecdote about frequently paying for group meals, emphasizing that this practice builds trust and fosters memorable experiences more effectively than traditional sales tactics. By focusing on making others feel valued, the author suggests that professionals can cultivate goodwill and naturally attract referrals. Ultimately, the piece champions the idea that unforgettable generosity is invaluable for long-term success.