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Blast from the past with Dan Bai and CloseforChiro

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Buckle up. In the debut of Twisted Toast, Twisty and co-host Melba Toast go full Howard-Stern-energy on sex, relationships, MDMA conversations, and why chiropractic must evolve—regenerative medicine, lasers, EMTT, polyvagal theory, and “thoughts, traumas, toxins.” We hit industry beef (hate-straights), documentation/consent, referrals, and the culture of big seminars (Mile High, Cal Jam).
Explicit content. Adult language & mature themes.

Topics & keywords: chiropractic, regenerative medicine, MDMA & couples communication, polyvagal theory, informed consent, BJ Palmer lore, Mile High seminar, Cal Jam, evidence-based vs principled, practice growth, patient notes, ethics.
Follow for weekly drops and guest chaos soon.

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In this conversation, Dr. Josiah Fitzsimmons, founder of Lucro, shares insights on evaluating business performance at the halfway point of the year, emphasizing the importance of self-reflection and data-driven decision-making. He discusses the significance of understanding financial metrics, setting realistic goals, and maximizing clinic capacity. The conversation also touches on the challenges of fraud detection and the future vision for advancing the chiropractic profession through better financial clarity and confidence.

takeaways

• Halftime is an opportunity for reflection and adjustment.
• Self-reflection is crucial for personal and professional growth.
• Data-driven insights can significantly improve clinic performance.
• Setting realistic goals with team buy-in is essential.
• Understanding your financial metrics is key to making informed decisions.
• Maximizing clinic capacity can lead to increased profitability.
• Fraud detection is an important aspect of financial management.
• Investing in growth requires a shift in mindset from cost-cutting to value creation.
• The right financial tools can replace traditional bookkeeping methods.
• Advancing the chiropractic profession starts with better financial understanding.

titles

• Halftime Reflections: Evaluating Progress and Goals
• Self-Reflection: The Key to Growth

Sound Bites

• "Comparison is definitely a thief of joy."
• "You should answer that question just as fast."
• "We're a bookkeeper replacement."

Chapters

00:00
Halftime Reflections: Evaluating Progress and Goals

02:49
Self-Reflection: The Key to Growth

05:55
Data-Driven Insights: The Power of Financial Analysis

08:50
Marketing Metrics: Understanding ROI

11:53
Operational Efficiency: Maximizing Clinic Capacity

14:55
Fraud Detection: Safeguarding Your Practice

17:48
Future Vision: Advancing the Chiropractic Profession

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📋 Episode Description:

In this raw, unfiltered jam session, Twisty teams up with Dr. Andrew from Phynyx to break down WTF is going on with Google Ads, Facebook Lead Forms, and how AI is both a blessing and a total dumpster fire for local business marketing right now. If you rely on lead forms or SEO, brace yourself. This episode covers marketing chaos, consolidation of chiropractic clinics, and what the smart offices are doing to build home-run growth engines that don't collapse overnight.

🕰️ Timestamps:

• 00:00 – Intro: Twisty tees up Google + AI breakdown with Dr. Andrew from Phynyx
• 01:00 – Google SEO and Performance Max collapse (why your leads went to zero)
• 02:30 – Facebook Lead Forms are BROKEN – and Meta’s pretending they’re not
• 04:00 – How Phoenix builds bounce-proof ad funnels and beats the spam bots
• 05:40 – Why AI-driven fraud is ahead of compliance (and killing trust)
• 07:00 – Aaron Judge marketing theory: Growth engines need studs
• 08:40 – Saturated market ad fatigue vs rural market domination
• 10:00 – AI's growing power & how it's already warping the buyer journey
• 11:00 – Personal Branding Break: Andrew’s favorite films and vibes
• 12:00 – 🧨Chiro Business News: The rise of roll-ups and regional clinic buyouts
• 14:00 – The private equity chiropractic land grab is real — and strategic
• 16:00 – Why the next 9 months might look like 2008 and COVID had a baby
• 18:00 – What to do NOW: Ad budget shifts, prepping for July 15th, and Q4
• 19:30 – Events, where to catch Dr. Andrew next, and Twisty's party radar
• 21:00 – The best after-parties in chiropractic… plus mushrooms and Molly?
• 22:00 – Shoutouts, software, and Phoenix being your go-to growth weapon

📌 Show Notes & Links:

• Learn more about Phynyx Marketing and Dr. Andrew’s work: [Insert Link]
• Want a real growth engine? Message Twisty or Phynyx about what's working now
• Mentioned tools: Google Local Service Ads, Meta Lead Form Failures, and PMax
• Stay tuned for possible events: Mile High, C4C Chicago, Florida PI Conferences
• Bonus: Shoutout to Austin Cohen & the cutting-edge software in development

🔖 Tags:

#ChiropracticMarketing #LeadGenFails #PhynyxMarketing #AIvsAds #GoogleAdsCrisis #MetaGlitch #SEO2024 #GrowthEngines #TwistyPodcast #ChiropracticRollups #ChiropracticBusiness #DigitalAds

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In this engaging podcast episode, the hosts discuss their recent experiences, including a trip to Detroit, the challenges of burnout, and insights into the chiropractic industry. They share personal anecdotes, humorous moments, and reflections on self-care, while also addressing serious topics within their profession. The conversation flows naturally from light-hearted banter to deeper discussions about personal growth and industry challenges, making for an entertaining and informative listen.

• The importance of taking breaks to avoid burnout.
• Investing in personal rewards is crucial for well-being.
• Experiences in Detroit highlighted the need for adaptability.
• Self-care should be prioritized amidst busy schedules.
• The chiropractic industry faces unique challenges and controversies.
• Humor can be a great way to cope with stress.
• Regular audits and feedback are essential for business success.
• Personal growth often comes from uncomfortable experiences.
• Building relationships in the industry can lead to new opportunities.
• It's okay to have fun and enjoy life, even as responsibilities grow.

Sound Bites

• "I got cut off at the bar."
• "The burnout is starting to happen."
• "You gotta neuro program those rewards."
• "I hope I don't get pee on me."

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The source, from "Twisted Thots," discusses the concept of the SuperZweig, a rare and historically significant market signal indicating strong future gains, despite current economic uncertainties. It draws a parallel between this contradiction in the market and the hesitation chiropractors' patients are currently experiencing due to various anxieties, causing them to delay care. The author argues that just as market growth can occur amid messiness, health transformations often begin when things are not perfect. Therefore, chiropractors should shift their approach to address this patient hesitation directly, framing their services not as something to wait for stability for, but as essential action to take even when the world feels chaotic. The piece suggests that both markets and bodies benefit from action rather than waiting for ideal conditions.

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These resources from "Twisty" offer a fiery, unconventional guide to reigniting one's drive, particularly for those in chiropractic. The "SPIZZ Easter Email" serves as an initial call to action, urging readers to overcome feelings of burnout by remembering their purpose and the battles they originally set out to fight, drawing parallels to the resurrection. Expanding on this, the "Devil You Need" guide provides a seven-step process for harnessing past hurts and anger as fuel, transforming these "devils" into a powerful source of motivation and sustained focus. Ultimately, both texts encourage readers to embrace their inner fight and use past grievances as a catalyst for achieving their goals, rather than seeking peace or closure.

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This source from "Twisted Thots" argues that simply "showing up" is insufficient for true growth in entrepreneurship and business. The author, the #1 Growth Coordinator in Chiropractic, contends that consistent presence without evolution leads to stagnation. Instead of mere persistence, the text emphasizes the importance of actively learning from failures, adapting strategies, and ultimately driving change rather than just reacting to it. True success, according to this piece, lies in evolving one's approach to become indispensable and influential, moving beyond adaptability to redefine the game. The article provides a diagnostic grid to help business owners differentiate between reactive adaptation and proactive evolution in various areas of their operations.

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This blog post from a chiropractic growth coordinator uses two anecdotes to illustrate a central idea. The first story recounts how Dillon, labeled a "yo-yo master" by his daughter despite minimal past experience, agreed to perform yo-yo tricks for her class and improvised his way to success. The second tale describes Deepak, who claimed to play the cello at an audition despite having no experience, then frantically learned enough to convincingly perform on the Modern Family finale. Ultimately, the author encourages readers to embrace opportunities by saying "yes" and then figuring out how to deliver, emphasizing action over preparedness.

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The provided text is a blog post from a chiropractic growth coordinator challenging the notion of an overly specific "ideal client." The author argues that chiropractors may be overlooking reliable patients by fixating on affluent demographics who might lack commitment. Instead, the post suggests that practitioners should value consistent patients from more modest backgrounds who appreciate and actively engage with their care. The author implies that a chiropractor's struggles might stem from their own biases, positioning, or care plans, rather than the demographics of their current clientele. Ultimately, the post encourages chiropractors to recognize the value of their existing patient base and focus on making them feel seen and valued.