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This briefing analyzes two excerpts from "How Twisty and the Spizz are using AI in 2025", showcasing a forward-thinking content strategy that leverages AI for exponential growth.

The Core Idea: Twisty, the mastermind behind "The Spizz," utilizes AI to create a self-referencing content ecosystem. A single newsletter, "The Spizz Newsletter," acts as the seed, generating a podcast ("Deep Dive Podcast") where AI hosts discuss and analyze the newsletter's content. This discussion is further repurposed into YouTube videos, social media posts, and more.

Key Benefits and Strategies:

• Third-Party Social Proof: AI-powered podcast hosts discussing the newsletter creates a dynamic feedback loop, enhancing the content's credibility. This simulated "hype crew," even if AI-driven, amplifies the perceived value of the content.
• Scalable Content Creation: A single newsletter sparks an entire content ecosystem. The podcast, YouTube videos, and social media snippets all originate from the newsletter's core ideas, maximizing content reach with minimal effort.
• Long-Term SEO and Search GPT Dominance: The interconnected content, hosted on platforms favored by search engines, boosts SEO. Twisty emphasizes the strategic use of Google's NotebookLM for deep knowledge organization, aiming to dominate AI-driven search results.
• Future-Proofing Content: The content's evergreen nature ensures long-lasting relevance and shareability. The podcast episodes and YouTube videos continue to attract viewers and generate engagement, solidifying "The Spizz" as a knowledge hub in the evolving digital landscape.

Quotes that Exemplify the Strategy:

• On the meta-content approach: "Yeah, we’re talking about the hosts talking about this email, talking about them talking about this email. Mind blown? Same."
• On the benefits of AI-driven hosts: "It’s like having your own hype crew that makes you look like a genius. Even if the hosts are AI-driven, they’re delivering credible, entertaining takes that make this content shine brighter."
• On the content ecosystem: "The newsletter becomes a podcast. The podcast becomes a YouTube video. Clips, quotes, and highlights become social media posts. BOOM. I’ve just created an entire content ecosystem from a single idea."
• On long-term search dominance: "With AI-driven search engines (think ChatGPT or Google Bard) pulling from high-value content hubs, I’m future-proofing the SPIZZ to dominate in conversational search results."

Overall takeaway: Twisty's strategy exemplifies the potential of AI in content creation. By harnessing AI to build a self-referential, multi-platform ecosystem, "The Spizz" positions itself for significant growth and influence in the AI-driven digital landscape of 2025.

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This Spizz Deep Dive goes into a hiring philosophy prioritizing passion and dedication ("G.A.S.") over prior experience. This approach emphasizes finding candidates with genuine enthusiasm and a strong work ethic, even if their resumes are less impressive. The newsletter, authored by Twisty and partnered with ChiroMoguls, advocates for identifying individuals motivated by the work itself, not just by the prospect of a job. A supplementary section includes questions designed to assess a candidate's commitment and passion. Ultimately, the focus is on building a team driven by intrinsic motivation.

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Audio guide for chiropractors on improving practice profitability by reducing patient no-shows and cancellations. It analyzes no-show rates by generation, identifying generational preferences and providing strategies to improve patient commitment. The guide suggests proactive measures like welcome calls, personalized communication, and prepayment systems. It also emphasizes building strong patient relationships and implementing clear cancellation policies. Finally, it proposes using rewards and addressing financial concerns to increase patient reliability.

-- Join The Spizz Newsletter at TheSpizz.com

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This podcast discusses how chiropractors can lessen their reliance on insurance reimbursements. A chiropractor, Dr. Amanda, shares her practice's successful transition from over 80% insurance-based revenue to under 20% in a relatively short time. Key strategies involved transparent communication with patients about insurance limitations, implementing clear care plans, and shifting to a more cash-based practice. The transition required staff training and a mindset shift to overcome fear of lost revenue. Dr. Amanda emphasizes the importance of clear communication and offers her services to assist other chiropractors in making a similar transition.

- Learn more about ChiroMoguls at https://chiromoguls.com/

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Join the hosts for a recap and review of the SPIZZ newsletter and what is the #1 Time Management and Productivity Hack for Chiropractors

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In this episode, we take a deep dive into the conversation with Dr. Josiah, the founder of Lucro Bookkeeping, who’s redefining how chiropractors approach their finances. This isn’t just another bookkeeping service—Lucro provides comprehensive financial analysis and strategic guidance to help chiropractors not only manage their numbers but also maximize profitability.

Here’s what we unpack:

• Dr. Josiah’s Entrepreneurial Journey: From his own challenges to launching Lucro, he shares how his passion for financial clarity has fueled his mission to empower chiropractors.
• Lucro’s Unique Approach: Why simple bookkeeping isn’t enough, and how strategic financial insights can transform your practice.
• Key Takeaways from 300+ Clients: Lucro’s data-driven insights reveal untapped opportunities for improving efficiency and revenue generation in chiropractic practices.
• The Power of Financial Literacy: Dr. Josiah emphasizes the importance of understanding your financial data and using proactive planning to ensure your practice thrives, not just survives.

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This podcast features Dr. Josiah, founder of Lucro bookkeeping, discussing his company's services for chiropractors. He highlights Lucro's unique approach of providing not just bookkeeping, but also financial analysis and strategic guidance to maximize profitability. Dr. Josiah shares his personal entrepreneurial journey, emphasizing the importance of understanding financial data and proactive financial planning. He also reveals data-driven insights from Lucro's 300+ clients, indicating significant opportunities for improved efficiency and revenue generation within the chiropractic profession. The conversation underscores the crucial role of financial literacy and strategic business planning in achieving chiropractic practice success.

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In this raw and unfiltered episode of The Spizz, we’re breaking down the myth of “good vibes only” and diving into why your messiest, most ungrateful moments might just be your most authentic.

You’ll hear:

• Why forcing positivity can do more harm than good.
• How frustration, anger, and discontent can be powerful tools for growth.
• The transformative power of unapologetically saying, “This isn’t working.”
• A 3-step approach to sitting with what sucks without rushing to fix it.

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The hosts breakdown key themes and insights from "The Art of Accountability," an issue of The Spizz Newsletter by Twisty.

The "Art of Accountability" provides a blunt and thought-provoking perspective on personal growth and achievement. It challenges readers to confront their limitations, invest in professional support, and prioritize a strong sense of purpose.

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Dr. Andrew Higdon from Phynx jams with Twisty about CloseforChiro, Bad Leads or NOT and more :)