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Twisty and the Spizz - A Conversation with Dr. Austin Cohen

Featuring: Dr. Austin Cohen, Founder of Corrective Chiropractic, Chiro180, and Grow Summit

Key Highlights

• Grow Summit Overview:
  • Event taking place February 7-8 in Serenbe, Atlanta.
  • Opportunity to network with top-tier entrepreneurs and chiropractors.
  • Focus on profitability, business growth, and innovative strategies.
• Chiro180 Insights:
  • Data-driven software for chiropractors to track and optimize KPIs.
  • Built for internal use in Dr. Cohen’s 15 clinics but available for others.
  • Features include patient care calculators, data-driven decision-making, and scalability.
• Reflection and Goal Setting:
  • Emphasis on using December to review yearly performance and set goals for 2025.
  • Advocates for objective data over subjective feelings in business performance.
  • Personal goal framework: "People, Play, Professional, Prosperity."

Business Insights

1. Data-Driven Decision Making:
   • Chiropractors should focus on measurable outcomes rather than gut feelings.
   • Example KPIs:
     • New patient numbers.
     • Revenue and profit trends.
     • ROI on specific weeks or strategies.
   • Importance of leading indicators (e.g., team training, retreats) vs. lagging indicators (e.g., revenue).
2. Handling Underperformance:
   • Implement structured performance plans with clear expectations.
   • Align team incentives with accountability (e.g., "March 31st" ultimatum for meeting goals).
3. Processes and Vision:
   • Importance of clear processes for scalability and sustainability.
   • Avoid "shiny object syndrome" and align decisions with the clinic's vision.
4. Scaling Clinics:
   • Success comes from clarity, structure, and using tools like Chiro180.
   • Look for clinics with scalable technology, good data tracking, and recurring revenue before acquisition.

Growth and Connection

• Grow Summit Focus:
  • Combines business strategy with community-building.
  • Practical strategies to enhance team success and clinic growth.
  • Unique workbook materials for attendees.
• "Spizz" and Chiropractic Legacy:
  • Celebrates the rich history of chiropractic, including pioneers like Gonstead-trained chiropractors.
  • Acknowledges the balance of professional growth and staying grounded in chiropractic traditions.

Special Offers

• Complimentary first month of Chiro180 for those who DM Twisty.
• White-glove onboarding with Dr. Austin Cohen for new Chiro180 users.

Closing Notes

• Dr. Cohen emphasizes the need for chiropractors to become better business owners to impact their communities positively.
• Encourages participation in events like Grow Summit to gain actionable insights and connect with like-minded professionals.

Upcoming Event: Grow Summit (Feb 7-8, 2025, Serenbe, Atlanta)
Tool Highlight: Chiro180 - Visit Chiro180.com for demos and details

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This audio recording features a discussion between two hosts about a discussion between Twisty and Dr.Austn Cohen - about business strategies and the use of data analytics.

Austin Cohen, founder of Corrective Chiropractic and Chiro 180, promotes his software, Chiro180, emphasizing data-driven decision-making for improved profitability. The conversation also highlights the Growth Summit, an event connecting entrepreneurs, and underscores the importance of goal setting and a data-focused approach to business growth, contrasting this with relying on feelings. Cohen offers a free month of Chiro180 to listeners and invites them to the Growth Summit. Finally, the discussion touches on acquiring existing clinics and mentoring younger chiropractors.

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This Q&A from the Spizz Newsletter discusses using Google AdWords to bid on competitor brand names. Twisty from The Spizz advocates for this strategy, citing four key benefits: increased brand awareness, market share capture, lower cost-per-click, and improved conversion rates. Success depends on careful planning, testing, and ongoing optimization. The author offers an audit or testing program to interested readers. Essentially, the text promotes a specific AdWords technique for enhanced online visibility and customer acquisition.

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Building a Legacy Through Family and Purpose

In this episode, the hosts explore the transformative ideas behind integrating family life with professional purpose, inspired by the thought-provoking writing of Twisty and from The Spizz Newsletter

They share a personal story from Twisty’s journey, where involving his children in his work from a young age not only shaped their personal growth but also deepened family bonds.

The discussion dives into practical advice drawn from Twisty’s philosophy, offering actionable ways to include family in work and personal development activities. With a focus on sharing values and passions, the episode celebrates a holistic approach to life, where professional success and family connections are not separate but beautifully intertwined.

Tune in to discover how Twisty’s writing inspires a fresh perspective on building strong relationships, creating lasting memories, and leaving a meaningful legacy.

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This SPIZZ newsletter excerpt and Notbook Deep Dive from the December 14th Issue - High-Performing Lead Magnets for Chiropractors in 2025 analyzes the author's (Twisty) most successful lead magnets, highlighting key characteristics contributing to their effectiveness. Immediate value, low commitment, trendiness, emotional connection, visual appeal, shareability, specificity, customizability, authority positioning, and trust-building are identified as crucial elements. The author then proposes three services—coaching, training, or outsourced management—to help others replicate this success.

Finally, the piece subtly promotes a specific EHR system, ChiroHD, as a complementary solution.