Where in your business or relationships is the risk due to a lack of communication?

In this episode, Jeff and Austin discuss: 

• Using business to fulfill a higher purpose.
• Blessings and challenges of taking over a family business. 
• Intentionally building your family business. 
• Asking the questions and facilitating communication between generations.

Key Takeaways: 

• Start with something small and let God grow it. You’ll be amazed at what occurs when you look back. 
• If you want to bring a child into the business with you, start to loop them in even before they’re fully integrated into the company, allowing them to learn and grow. 
• Family businesses will change from generation to generation as the world changes and evolves. What matters are the values and overall mission. 
• Don’t let the business separate the relationships between generations. 

"Best practice, the transition is way more of a journey than an action. To make it smooth, there are so many facets to it that you have to think about ahead of time." —  Austin Ochs

Episode References: 

• HBR Family Business Handbook: amazon.com/Harvard-Business-Review-Family-Handbook/dp/1633699048

About Austin Ochs: Austin Ochs is a devoted follower of Jesus, a husband, and a proud father of three boys. A graduate of Wheaton College and former collegiate basketball player, he brings a strong foundation in teamwork, discipline, and leadership to both his business ventures and coaching. As CEO of Capital III, Seat King, and Electrex, Austin leads with a passion for building world-class companies that deliver economic, social, and spiritual impact. He believes faith, family, and business are inseparably linked—and is committed to leading with purpose, integrity, and service.
 

Connect with Austin Ochs:

Website: https://www.capitaliii.com/ & https://www.seatkingllc.com/ &  https://www.electrexinc.com/

Connect with Jeff Thomas: 

Website: https://www.arkosglobal.com/

Podcast: https://www.generousbusinessowner.com/

Book: https://www.arkosglobal.com/trading-up

Email: [email protected]

Twitter: https://twitter.com/ArkosGlobalAdv 

Facebook: https://www.facebook.com/arkosglobal/

LinkedIn: https://www.linkedin.com/company/arkosglobaladvisors

Instagram: https://www.instagram.com/arkosglobaladvisors/

YouTube: https://www.youtube.com/channel/UCLUYpPwkHH7JrP6PrbHeBxw

What are some ways you can build the Kingdom through your business right at home? 

In this episode, Jeff and Jarrod discuss: 

• Boldly and unashamedly preaching the gospel of Jesus Christ.
• Freedom through obedience.
• Business to support the ministry.
• Take care of things at home first.

Key Takeaways: 

• Growth often needs to happen slowly and deliberately to support the leaders and the development of the community.
• Teach people to fish. Be willing to go on the journey with them at the necessary speed. Not everything needs to be done immediately. Change happens in God’s time.
• Start with your business. There are needs at home, not just overseas.
• Things can get messy when you run a Kingdom business because you become aware of people’s lives and challenges. Start there.

"What we know to be true is that sound business principles are the same around the world, and if a ministry is pushing back when you ask just simple questions about accountability, KPIs, and transparency, you need to ask more." —  Jarrod Brown

About Jarrod Brown:
Jarrod Brown is the founder and CEO of Mission Lazarus, a nonprofit organization using development initiatives to help individuals live abundant lives, now and forever. Mission Lazarus focuses on medical, educational, economic, and spiritual development initiatives in isolated and remote villages in Honduras and Haiti. Jarrod moved to Honduras in 2001, where he lived for nearly 13 years. Jarrod is also the founder and president of Lazarus Group, the holding company for numerous for-profit endeavors, including San Lazaro Coffee and Lazarus Artisan Goods, that are used as tools for sustainable discipling. Jarrod has degrees in International Business and Spanish. He is passionate about finding sustainable solutions in ministry and business to transform lives and the Kingdom. Today, Jarrod and his wife Gabi call Magnolia, Texas, home. They have three children, Aiden, Levi, and Soledad. 

Connect with Jarrod Brown:

Facebook: https://www.facebook.com/missionlazarus/

Instagram: https://www.instagram.com/missionlazarus  

Connect with Jeff Thomas: 

Website: https://www.arkosglobal.com/

Podcast: https://www.generousbusinessowner.com/

Book: https://www.arkosglobal.com/trading-up

Email: [email protected]

Twitter: https://twitter.com/ArkosGlobalAdv

Facebook: https://www.facebook.com/arkosglobal/

LinkedIn: https://www.linkedin.com/company/arkosglobaladvisors

Instagram: https://www.instagram.com/arkosglobaladvisors/

YouTube: https://www.youtube.com/channel/UCLUYpPwkHH7JrP6PrbHeBxw

What do you want to be remembered for, not for what you accomplished, but who you were when you're dead and gone?

In this episode, Jeff, Jeff, and Lonnie discuss: 

• Building God’s Kingdom through business.
• Leading your family with intentionality.
• The five dimensions of wealth.
• Creating your family’s shared values list.

Key Takeaways: 

• If you have values and a vision stated for your business, but not for your family, it shows where your focus is.
• The deepest generosity is the generosity of heart.
• There are five dimensions of wealth: spiritual, relational, human, societal, and financial. Of these, financial is the least important.
• Do you think about the future of your family as often as you think about the future of your business?

"What we do today can make a difference 100 years from now?" —  Lonnie Gienger

About Lonnie Gienger: 

You won’t be around Lonnie long before you pick up on his passion for helping families and companies thrive—and create a lasting, positive impact on society. For over two decades, he has been learning to lead his family as strategically as he leads businesses. That integrated pursuit has shaped a lifelong mission: helping high-capacity families flourish in all five forms of capital—spiritual, relational, human, societal, and financial. Today, Lonnie is frequently invited to coach families of influence around the world on how to build multigenerational alignment, purpose, and impact.

He is a Partner and CEO of Wilkinson, a family-owned national real estate investment management platform that has transacted on over $3 billion of real estate with a team that is creating industry-leading impact results and investment returns. He has also been Chairman and CEO of a senior housing ownership and operations company, growing it from a startup to over 2,000 employees in 18 states.

For more than 25 years, Lonnie has co-founded and chaired two global leadership development firms, coaching thousands of executives across corporate, nonprofit, and faith-based sectors. His journey to integrate purpose, profit, and people led him to author the book Beyond Business: How Your Company Can Build a Better World. He and his wife will be releasing their new book, Beyond Fortune: A Family's Journey To True Wealth, and an online course this fall to help families of wealth thrive relationally, spiritually, individually, and in their impact on society.

Lonnie has been married for 42 years to his childhood sweetheart and best friend, Shelley. The titles they cherish most are PopPop and MiMi—to their seven grandchildren. Together, they’ve built not only a strong marriage and close-knit family but also a shared mission of impact that spans generations. Their four adult children and their spouses each own and operate thriving businesses that actively create positive value in their communities. As a family, they prioritize time together and share a deep love for nature, adventure, and music—often hiking, traveling, skiing, or backpacking together.

They reside at their lakeside lodge in the Cascade Mountains, where they love to host families and business leaders from around the world. The environment reflects their values—rooted in beauty, growth, connection, and legacy. Whether through family adventures or mentoring others, Lonnie and Shelley are devoted to helping people live with greater intention, health, and enduring purpose.

Connect with Lonnie Gienger:

Website: lonniegienger.com & wearewilkinson.com

Book: buildingbeyondbusiness.com

LinkedIn: linkedin.com/in/lonniegienger

Facebook: facebook.com/lonniegienger

Connect with Jeff Thomas: 

Website: arkosglobal.com

Podcast: generousbusinessowner.com

Book: arkosglobal.com/trading-up

Email: [email protected]

X: x.com/ArkosGlobalAdv

Facebook: facebook.com/arkosglobal

LinkedIn: linkedin.com/company/arkosglobaladvisors

Instagram: instagram.com/arkosglobaladvisors

YouTube: youtube.com/channel/UCLUYpPwkHH7JrP6PrbHeBxw

In what way are you investing time in others’ success? 

In this episode, Jeff and Phil discuss: 

• We all have a platform to do good work.
• Lessons learned from 6 years as an Indianapolis Pacers ballboy as a teenager.
• Preparing in advance and having a plan for your exit.
• The importance of habits, values, and beliefs.

Key Takeaways: 

• Prepare early and ahead of time to prepare your legacy and identity ahead of a sale, exit, or merger.
• Not all ideas and businesses are going to generate high profits, but they can still have a high impact.
• You will receive a lot of “no” answers. They teach discipline, accountability, persistence, and trust in the Lord.
• Be willing to be mentored, and be a mentor.

"Invest in relationships earlier than you think, and it compounds quicker." —  Phil Daniels
 

About Phil Daniels: Phil is an operator-turned-investment banker, with experience as a four-time founder and five-time leader in B2B tech, financial services, and digital health. He’s led go-to-market, culture, M&A integration, and capital formation—experiencing firsthand what it takes to scale and exit.

Now a Partner at ArkMalibu, an investment bank for business owners, he's an advisor to founder- and family-led businesses that are approaching a sale. Phil brings operator insight to every transaction—grounded in the realities of building and selling. He's a two-time Inc. 500|5000 CEO, Entrepreneur Magazine award winner, published author, and former NBA ballboy. 

Connect with Phil Daniels:

Website: https://arkmalibu.com/

LinkedIn: https://www.linkedin.com/in/phillipdaniels

Connect with Jeff Thomas: 

Website: https://www.arkosglobal.com/

Podcast: https://www.generousbusinessowner.com/

Book: https://www.arkosglobal.com/trading-up

Email: [email protected]

Twitter: https://twitter.com/ArkosGlobalAdv

Facebook: https://www.facebook.com/arkosglobal/

LinkedIn: https://www.linkedin.com/company/arkosglobaladvisors

Instagram: https://www.instagram.com/arkosglobaladvisors/

YouTube: https://www.youtube.com/channel/UCLUYpPwkHH7JrP6PrbHeBxw

How are you starting your morning? Are you beginning by talking to God and immersing yourself in His word?
 

In this episode, Jeff, Jeff, and Fred discuss: 

• Meeting God in the periods of darkness in your life.
• Seeing God’s grace in life’s serendipity.
• Surround yourself with great men and women of God.
• Healing for stronger relationships.
• Finding fulfillment at the intersection of passion, experience, and gifting.

Key Takeaways: 

• You can give your life to Christ, but don’t forget about also needing sanctification. Make sure to prioritize your life with the things that matter most.
• Remember the things that went well, but also remember what didn’t work and strive not to do those things again.
• Give your kids responsibility. Learning to work is a valuable skill and a critical part of growing up.
• Start your day with God. It is easier to play the game when you know what the ultimate goal is.

"The number one thing we as leaders can do is start in the Word of God every morning." —  Fred Caldwell

About Fred Caldwell: Fred Caldwell is the President and CEO of Caldwell Companies, a fully integrated residential and commercial real estate firm founded in 1990 and based in Cypress, TX. 
 

Today, the firm serves as a holding company for a family of related companies that develop planned residential communities for sale and rental communities, along with associated commercial development. Caldwell Companies' focus is on living out its vision to create extraordinary communities that enrich lives. In short, the Caldwell team is about making life better for all residents of its communities.
 

Caldwell’s planned communities include Towne Lake, Willowcreek Ranch, The Highlands, Chambers Creek, and others. Rental brands include Asher, Mirela, and Cadence Communities.
 

Fred serves on several charitable and ministry boards relating to JH Ranch and Texas A&M.
 

Fred is a graduate of Texas A&M University, receiving a degree in accounting and a master’s degree in finance while playing football.  He was recognized in 2018 as a Distinguished Alumni of Mays Business School. 
 

Fred and his wife, Susan, have been married for over 40 years and have two married daughters and 3 grandchildren.

Connect with Fred Caldwell:

Website: https://caldwellcos.com/

LinkedIn: https://www.linkedin.com/in/fred-caldwell-35a9a712

Connect with Jeff Thomas: 

Website: https://www.arkosglobal.com/

Podcast: https://www.generousbusinessowner.com/

Book: https://www.arkosglobal.com/trading-up

Email: [email protected]

Twitter: https://twitter.com/ArkosGlobalAdv

Facebook: https://www.facebook.com/arkosglobal/

LinkedIn: https://www.linkedin.com/company/arkosglobaladvisors

Instagram: https://www.instagram.com/arkosglobaladvisors/

YouTube: https://www.youtube.com/channel/UCLUYpPwkHH7JrP6PrbHeBxw

How can you care for the physical, emotional, and spiritual needs of your team, their families, your clients, your vendor suppliers, and your local and global community?
 

In this episode, Jeff and Brandon discuss: 

• God’s bigger plan for generous business owners.
• The six domains of flourishing.
• The power of doubling down and not giving in to everything.
• Creating a focus card with your personal mission statement and revisiting it.

Key Takeaways: 

• Bring your team and their families with you on the mission-minded values of your business. If everyone understands the reason why they’re working, it can change lives.
• Everyone in your community can be brought in and invited to participate in having a greater impact through the work God is doing and the people you’re serving.
• Your only role is to be faithful, to trust God, to do what is right, and then lay all the results and the outcomes back in His hands.
• Love people better. That is the key to being a more philanthropic leader.

"We are creating generational influence by sharing these stories and inviting our people into the work that God's doing through the companies that we get to serve." —  Brandon West

Episode References: 

• Rick Warren’s The Purpose Driven Life: https://www.purposedriven.com/
• Flourishing Framework: https://phoscreative.com/flourishing-framework/
• Gino Wickman’s Traction & EOS: https://www.eosworldwide.com/traction-library
• Compassion International: https://www.compassion.com/
• Randy Alcorn’s Heaven: https://store.epm.org/product/heaven
• Donate to The SAFE Global Fund

About Brandon West: Brandon West founded PHOS Creative at the age of 26 out of his home office. A strategy-first digital marketing agency headquartered in Florida, PHOS’s growth and culture have been highlighted in the Inc. 5000, Gator100, Florida Trend Magazine, and the Best Christian Workplaces Institute.

Author of It Is Not Your Business to Succeed and one of the University of Florida's 40 Gators Under 40, Brandon has shared his insights on over eighty stages, addressing topics such as purpose-driven leadership, people-first culture, business as a ministry, authentic branding, and inbound marketing.

Connect with Brandon West:

Website: https://phoscreative.com/

LinkedIn: https://www.linkedin.com/in/brandonmichaelwest/

Facebook: https://www.facebook.com/PHOScreative/

Instagram: https://www.instagram.com/phoscreative

Book: It Is Not Your Business to Succeed

Connect with Jeff Thomas: 

Website: https://www.arkosglobal.com/

Podcast: https://www.generousbusinessowner.com/

Book: https://www.arkosglobal.com/trading-up

Email: [email protected]

Twitter: https://twitter.com/ArkosGlobalAdv

Facebook: https://www.facebook.com/arkosglobal/

LinkedIn: https://www.linkedin.com/company/arkosglobaladvisors

Instagram: https://www.instagram.com/arkosglobaladvisors/

YouTube: https://www.youtube.com/channel/UCLUYpPwkHH7JrP6PrbHeBxw

Do you have people whom you can lean on for accountability, encouragement, and exhortation? 

In this episode, Jeff and Dougal discuss: 

• Going all in on spiritual formation in life’s transitions. 
• How Christ can heal the wounds of our past and use them to lift others.
• Three life habits: Model, Mentor, Message. 
• Avoiding isolation.

Key Takeaways: 

• Advice to high school seniors: When you go off to college, step it up big time. Not only will it be good for you and your relationship with the Lord, but it will be good for your grades, too. 
• Spiritual formation, disciple making, and Bible studies can bring you more success in areas that are not obviously related.  
• Not all men in prison are bad people. Many made stupid decisions and don’t want to continue making those decisions. Many are enthusiastic about life and are redeemed. 
• A peer group, built on trust and accountability, can help you craft and understand your life’s calling and purpose. 

"Do not get isolated. You must have accountability. You've got to have eyeball to eyeball accountability with other men." —  Dougal Cameron

Episode References: 

• Prison Entrepreneurship Program: https://www.pep.org/
• Halftime: https://halftime.org/

About Dougal Cameron: Dougal A. Cameron is President of Cameron Management. Dougal began his career as an accountant with Arthur Young & Company (now, Ernst & Young). He was an asset and project manager with Gerald D. Hines from 1985 to 1991, where he was responsible for Central Business District Class A assets, including Bank of America Center, JP Morgan Chase Tower, Pennzoil Place, and One and Two Shell Plazas. From 1991 to 1994, Dougal was an owner and principal of a local money management firm. He purchased his first building, 3000 Richmond Avenue, in 1995 when he formed Cameron Management.

Since then, Cameron Management has owned and managed buildings in Houston and San Antonio in both single ownership and joint venture partnerships. 

Dougal built a firm that owns, finances, leases, and manages all of its office buildings in an integrated fashion. He enjoys mentoring young entrepreneurs and encouraging others through service in both non-profit and Christian ministry organizations.  Cameron Management’s Vision is to honor God and serve people. Its Mission is to be the standard of excellence in serving its tenants with rigor.  Its Values are based on integrity, teamwork, and freedom. Cameron Management is 100% owned by its employees.

Connect with Dougal Cameron:

Website: https://cameronmanagement.com/

LinkedIn: https://www.linkedin.com/in/dougal-cameron-243875/ 

Connect with Jeff Thomas: 

Website: https://www.arkosglobal.com/

Podcast: https://www.generousbusinessowner.com/

Book: https://www.arkosglobal.com/trading-up

Email: [email protected]

Twitter: https://twitter.com/ArkosGlobalAdv 

Facebook: https://www.facebook.com/arkosglobal/

LinkedIn: https://www.linkedin.com/company/arkosglobaladvisors

Instagram: https://www.instagram.com/arkosglobaladvisors/

YouTube: https://www.youtube.com/channel/UCLUYpPwkHH7JrP6PrbHeBxw

What is my role as a steward, both at home and at work?

In this episode, Jeff and Jeff discuss: 

• Including your spouse in the big decisions of life.
• Serving the King of all with all our resources.
• Evolution of generous giving.
• Seeing God at work in the Middle East.

Key Takeaways: 

• God will give the things that are best for us, not necessarily the things we think we want or need.
• Invite people into stewardship with you. Together, people will make a greater impact than if any one person were going at it alone.
• Don’t be ashamed of your giving or your beliefs. Even if you don’t lead with who you are, people will discover.
• Understand the purpose of what you’re doing. Every business and every action has a reason. What is it?

"That's one of the beautiful things about GROVE, is because of all these relationships, and we tell each other the stories, we get to see what God's doing to a degree that most people wouldn't get that perspective." —  Jeff Latture

About Jeff Latture: Jeff Latture serves as Executive Vice President of Barnhart Crane & Rigging and has been a team member since 1997.  He has participated in leading the commercial development of the company through strategic thinking and business development.  He is also a key leader in the GROVE Group, which implements the purpose of Barnhart as a Kingdom generosity engine.  Jeff and his wife are committed to world evangelism through strategic grantmaking.  Through the GROVE process, Jeff leads the development of their investments in the Middle East and North Africa, which relies on The Strategic Resource Group (SRG) as a primary funding tool.  Jeff serves as Chairman of the SRG Board. 

Connect with Jeff Latture:

Website: https://www.barnhartcrane.com/

LinkedIn: https://www.linkedin.com/in/jeff-latture-ba7351146/

Connect with Jeff Thomas: 

Website: https://www.arkosglobal.com/

Podcast: https://www.generousbusinessowner.com/

Book: https://www.arkosglobal.com/trading-up

Email: [email protected]

Twitter: https://twitter.com/ArkosGlobalAdv

Facebook: https://www.facebook.com/arkosglobal/

LinkedIn: https://www.linkedin.com/company/arkosglobaladvisors

Instagram: https://www.instagram.com/arkosglobaladvisors/

YouTube: https://www.youtube.com/channel/UCLUYpPwkHH7JrP6PrbHeBxw

What are the little things that we can start to put into motion to be the hands and the feet of God in our communities?

In this episode, Jeff and Ryan discuss: 

• Having fun while gaining experience. 
• Learning from those around you with more understanding and greater experience. 
• Stumbling forward while figuring it out. 
• Integrating your business life and your faith life. 

Key Takeaways: 

• You don’t always have to have a new idea; just be the one willing to follow a well-worked blueprint. Look for who else is doing what you want to be doing and see how you can adapt it for your business.
• If you follow the Lord’s path, you’ll be amazed at where it can take you, even if you don’t understand why. 
• Time and energy are your limiting assets. You can try to go alone, or you can expand with others and grow together.
• Learning what it means to be a Christian business owner (and not just a business owner who happens to be Christian) will appear different for every person and every organization. 
• Be willing to just start, even if you don’t feel ready. You don’t need to overthink getting started.

"We're a small enough organization, we can all dream. We can all dream as to what this might look like, and we can all be facilitators of how this might look. There are no rules. There is no set guideline or practice. Everything's on the table, so let's talk about it." —  Ryan Hiebsch

About Ryan Hiebsch: Ryan Hiebsch is a seasoned real estate investor with over 21 years of experience specializing in value-add properties. Holding a degree in Real Estate Finance from the University of North Florida, he has completed over 165 projects, demonstrating a keen ability to identify opportunities and maximize returns. As a licensed broker for 20 years, Ryan has excelled in both residential and commercial real estate, currently owning and managing 91 rental units in Jacksonville, FL, while developing a 66-unit build-to-rent townhome community. Through his company, Sheepco, he is dedicated to creating safe, attainable housing that fosters community interaction and enhances quality of life. With extensive experience in project management, financing, and strategic partnerships, Ryan is a trusted industry leader committed to building thriving, profitable communities for both investors and residents.

Connect with Ryan Hiebsch:

Website: https://www.sheepco.com/ 

LinkedIn: https://www.linkedin.com/in/ryan-hiebsch-00133117 

Connect with Jeff Thomas: 

Website: https://www.arkosglobal.com/

Podcast: https://www.generousbusinessowner.com/

Book: https://www.arkosglobal.com/trading-up

Email: [email protected]

Twitter: https://twitter.com/ArkosGlobalAdv 

Facebook: https://www.facebook.com/arkosglobal/

LinkedIn: https://www.linkedin.com/company/arkosglobaladvisors

Instagram: https://www.instagram.com/arkosglobaladvisors/

YouTube: https://www.youtube.com/channel/UCLUYpPwkHH7JrP6PrbHeBxw

What do you want to be known for? How can you create real experiences to build that?

In this episode, Jeff and Rusty discuss: 

• How God works on us in all areas of our lives.
• Allowing all of your experiences to work for you in any role.
• Owners and donors in your foundation.
• Embedding servant leadership into your culture.

Key Takeaways: 

• God’s kingdom can and will come through your work, no matter what it is you are doing.
• Help your employees understand their work matters in a higher-calling way and are always connected to a higher purpose.
• You have more to give than just writing a check.
• Pay attention to how you serve. But if you do it right, everyone wins. It’s an explosion of goodness.
• Pray for a clear vision, then enlist help.

"Pay attention to how you serve. But if you do it right, everyone wins. It’s an explosion of goodness." —  Rusty Bland

Episode References: 

• Generous Business Owner Podcast - Brandon Barnholt: The Hand of God In Your Life and Business

About Rusty Bland: Rusty Bland is currently the President of the KeHE Cares Foundation for KeHE Distributors, a $9B+ food distribution company based in Naperville, IL. Prior to this role, he served as the Executive Vice President, Culture at KeHE, serving on the senior team and co-leading HR.  As one of KeHE’s longest tenured leaders, Rusty has led KeHE’s effort to institutionalize and perpetuate its unique culture and embed the Company’s mission/vision/values into all aspects of the employee experience at KeHE. Rusty has been with KeHE since November 2004.  

As a certified B-corporation, KeHE considers its business operations to be a platform for doing good in the world.  One of the most unique ways this “goodness” is manifested is through the KeHE Cares Foundation, to which KeHE donates 10% of its profits in order to fund as much impact as possible.  The stewardship of these funds is organized and deployed through the Foundation in 3 primary ways/pillars:  1) Serving and Giving; 2) Impact investing; and 3) the KeHE Leadership Academy.  

Prior to working at KeHE, Rusty was Vice President/COO at Lemstone Christian Stores, a 75-store franchise chain.

He and his wife, Allison, have been married for 35 years and reside in Shoreview, MN.  They have 3 adult children, two sons-in-law, and an amazing granddaughter whom they are endlessly doting on. 

Connect with Rusty Bland:

Website: https://www.kehecares.org/

LinkedIn: https://www.linkedin.com/in/rustybland

Connect with Jeff Thomas: 

Website: https://www.arkosglobal.com/

Podcast: https://www.generousbusinessowner.com/

Book: https://www.arkosglobal.com/trading-up

Email: [email protected]

Twitter: https://twitter.com/ArkosGlobalAdv

Facebook: https://www.facebook.com/arkosglobal/

LinkedIn: https://www.linkedin.com/company/arkosglobaladvisors

Instagram: https://www.instagram.com/arkosglobaladvisors/

YouTube: https://www.youtube.com/channel/UCLUYpPwkHH7JrP6PrbHeBxw