I’m meeting Matt Witkovsky at his office with Nxtbook Media on Prince Street. We’re sitting down at a cafe table in the company’s break room, which overlooks the Barnstormers stadium. It’s a place rich with exposed brick, natural light, and an incredible amount of space for an office the size of a large condo.
When we sit down, Matt offers me a beer – and not just a Yuengling or Miller Lite. It’s a beer that clearly requires a certain degree of care, creativity, and interest to produce. It probably requires the same to properly appreciate.
As we toast to a good interview, I begin to get a glimpse at the man behind the beer. Confident and intelligent with a sharp wit and admirable sense of dedication, almost everything we talked about came back to a single concept.
Story.
Husband. Father. Salesman. Entrepreneur. Comic book aficionado.
Lancaster, meet Matt Witkovsky.
At the time of this podcast’s release, it’s the beginning of May 2019. That means tourist season is about to start in Lancaster.
For Lancaster County, this means a lot of outside revenue that helps support community mainstays throughout the area.
For residents, this also means keeping an extra eye out for cars pulled off onto the side of a road, out-of-staters hopping fences into pastures, and a whole lot of other hazards that happen in daily travel.
If you’re planning to visit Lancaster this summer, please keep in mind that stopping on roads — even with your four-ways on — is dangerous. Hopping fences is trespassing. Don’t pass buggies if you can’t see what’s coming the other way. And for the love of God, don’t honk at the horses.
Please also keep in mind that while the Amish may be a big draw to Lancaster County, they’re still people with dignity and self-respect. Photographing them without their permission is just as rude, disrespectful, and intrusive as if someone were photographing you without your knowledge. This rule goes double for children.
Visit Lancaster. It’s a wonderful place. You can make it even better by remembering that this little slice of paradise is home for more than 500,000 people.
That’s all for now. Let’s get back to Matt.
I can’t thank Matt enough for opening up the Nxtbook Media facilities for this interview. It was a great time, and the break room was a great place to enjoy a one-of-a-kind beer as we talked. I don’t know about you, but I know I’m walking away from this with a whole lot more information on what makes a beer good.
If you’d like to get in touch with Matt, you can go to witbeertours.com to inquire about his brewery tours. Like he said, they’re great for every occasion. It’s not a party bus — it’s a way to learn and experience the beers in Lancaster.
I’d say that’s worth some time in the Lancaster Limelight.
If you’d like to tell your story in the limelight, just get in touch with the Gents of Lancaster whenever you want. You can reach us at [email protected].
We read everything we get, and we respond to everything we read.
We’d love to hear from you.