Genuine Humans

Working on brands such as Britvic, Hartley’s, Sarsons and Burger King has given Abby Dixon a deep understanding of the challenges facing modern marketers.

Her considerable experience as a trainer and mentor led her to set up The Whole Marketer podcast, which has evolved into an online community and support programme for marketers. Abby is also the founder and director of Labyrinth Marketing.

Much of Abby’s current focus is on supporting the holistic development of marketers so that they can do their best and most fulfilling work for their clients.

Series 12 kicks off in style with Atlyn Forde, founder of Communicate Inclusively, talking to Tamara and Wendy about her passion for helping organisations create thriving, inclusive cultures.

Atlyn discusses her career path, from becoming the director of marketing (UK and Europe) for the Saint Lucia Tourist Board to today, when she works as the head of engagement and inclusion at Pepper Money UK and manages her own business.

Atlyn tells us about how her childhood helped her become the determined and independent leader she is today. 

Subscribe

Subscribe to Genuine Humans to receive new episodes as they’re released.

This week, Tamara and Wendy are joined by the incredible Chloe Davies. She shares the inspirational story of how she came to found It Takes a Village and walks us through the work she’s doing now to help Black women’s voices be heard.

Before founding It Takes a Village, Chloe’s roles included Head of Social Impact at Lucky Generals and was an Ambassador for MHFA England.

Subscribe

Subscribe to Genuine Humans to receive new episodes as they’re released.

Currently, Global VP Marketing, St Pierre, Megan Harrison has worked for major household names like Huggies and Warburtons, as well as challenger brands such as Roberts Bakery.

Megan joins Tamara and Wendy to talk through her career in marketing and explore how she’s used her talents for science and creativity to create innovative campaigns. We also hear about how Megan used her experience working for challenger brands to help bigger brands thrive. 

Subscribe

Subscribe to Genuine Humans to receive new episodes as they’re released.

Helen started out as a Lab Technician at the consumer products development division of Boots and worked her way up to become the interim CMO of Boots and then VP Marketing Director at Walgreens Boots Alliance before leaving in December 2023.

Helen talks to Tamara and Wendy about her career path at Boots and her passion for seeing the people she managed grow and develop.

Subscribe 

Subscribe to Genuine Humans to receive new episodes as they’re released.

The Genuine Humans podcast returns with Tamara and Wendy chatting with Katie Martin, head of marketing excellence at innocent drinks. Katie takes us through her story, from her foray into acting, her early career in events and her love of shopper marketing.

Katie also talks about the importance of being an authentic and emotionally intelligent leader and discusses the mentorship and support she has received from innocent’s Group people and culture director Sarah-Jane Norman,

Subscribe  

Subscribe to Genuine Humans to receive new episodes as they’re released.

This week, we’re talking to Dom Dwight, marketing director at the home of Yorkshire Tea, Taylors of Harrogate.

After university, Dom decided to continue working gigs with his band until the band decided to head to London to make their name, and Dom chose to stay back in Leeds and pursue a different career.

He joined Bettys & Taylors of Harrogate as a copywriter and quickly developed Yorkshire Tea’s iconic presence on social media. Fifteen years later, and Dom is now Marketing Director and still just as passionate about the brand.

Subscribe  

Subscribe to Genuine Humans to receive new episodes as they’re released.

This week, we’re talking to Kate Cox, chief marketing officer of adtech company BrightBid.

BrightBid uses AI, automation and human expertise to create more refined Google Ad recommendations for businesses.

Kate started out in media planning and buying before moving on to marketing roles and has worked in marketing leadership roles for high-growth companies like GoDaddy and Moneypenny.

Kate talks to Wendy and Tamara about the support of her managers, like Marie Oldham (her boss at Leo Burnett and Havas Media) helped shape her career and discusses how marketing helps drive business, but shouldn’t be held responsible for absolutely everything.

Subscribe to Genuine Humans to receive new episodes as they’re released.

This week, Tamara and Wendy talk to the hugely inspiring Sally Henderson, the High Stakes Leadership founder and mentor.

Sally works with senior leadership teams during high-pressure situations – during crisis situations or M&As, for example – to equip them to excel when the stakes are high.

She talks about the hardest decision she ever made (to close a successful business that she didn’t love any more), the joy of following her passion to create High Stakes Leadership, and her drive to help leaders define their purpose.

As Sally says, the rules of engagement for leaders are changing. They have never faced such relentless demands on their time and their emotional energy. This is a must-listen podcast for anyone working with, or within, leadership teams.

Subscribe

Subscribe to Genuine Humans to receive new episodes as they’re released.

This week, Tamara and Wendy are chatting with the amazing Jennie Thomson. Jennie is currently the social media director at W Communications, and she has a wealth of agency and brand social and digital experience.

From working with brands like Aldi and Weetabix to the tech giant Huawei, Jennie has helped brands navigate the ever-shifting landscape of social media and reputation management.

Jennie’s fantastic mentors (former bosses Scott Weavers-Wright and Matt Park-Young) have helped shape her drive to build brilliant teams that complement each other’s strengths and weaknesses and to deliver the best possible creative solutions for the brands she works with.

Subscribe  

Subscribe to Genuine Humans to receive new episodes as they’re released.