Why there should be a conversation around geofencing – 2:00

The difference between geofencing and geotargeting – 3:30

How geotargeting actually works within Google, Bing, Facebook and other ad platforms – 5:00

Who is selling geofencing and how they are selling it – 6:40

Why geofencing is gaining traction in the market – 7:40

What companies we talk to are saying about agencies selling geofencing – 8:30

Capabilities of geofencing, fact or fiction – 10:00

Real world examples of geotargeting strategy – 14:00

How geofencing could be in violation of privacy laws – 17:00

Granular’s approach when a new client wants geofencing – 20:00

How Granular uses geotargeting for our clients – 23:30