Being a product owner is far more than just backlogs and Kano analysis, and Geoff Watts knows this. In this episode we discuss his newest book “ Product Mastery-from good to great product Ownership” and why he feels its what’s needed for Product owners today. He’s challenging PO’s to be DRIVEN. As an acronym, D.R.I.V.E.N. is Decisive, Ruthless, informed, Versatile, Empowering and Negotiable. We also speculate a bit on his prediction on the future needs of product owners in the coming decade. 

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