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George Kowalewski: How AI-First Systems Helped Agencies Boost Productivity By 25%
In this episode of E-Coffee with Experts, host Ranmay sits down with George Kowalewski, Director of AI & Innovation at Brandnation and EXPRE, to explore how agencies can transform into AI-first digital powerhouses.
George breaks down his journey from a traditional web agency model to an AI-driven culture, revealing how his team built repeatable AI workflows to automate research, estimation, and web development — without losing the human touch.
You’ll learn:
→ How to identify AI use cases that deliver measurable results.
→ The best tools for building agent-tech workflows (like Make.com, N8N, and Lindy).
→ The real challenges of AI-generated websites — and how to fix them.
→ Why “AI won’t take your job, but people using AI will.”
→ What AI-augmented coding means for developers and clients.
→ The core skills that will define AI-driven marketers in 2026.
Whether you’re a founder, marketing leader, or agency owner, this episode gives you a practical playbook to turn AI enthusiasm into real execution.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:21: Introduction
00:21 - 00:50: Meet George and today’s topic
00:50 - 02:50: How George started in AI and digital marketing
02:50 - 03:11: Turning a traditional agency into an AI-first agency
03:11 - 04:51: First step to building an AI-enabled culture
04:51 - 06:01: Documenting and measuring AI workflows
06:01 - 08:02: Common mistakes in AI-generated websites
08:02 - 08:40: Why persistence matters when using AI
08:40 - 09:22: What AI agents and workflows look like
09:22 - 11:41: George’s go-to AI tools
11:41 - 11:49: Using AI to build workflows inside platforms
11:49 - 14:21: What “vibe coding” really means
14:21 - 15:10: AI time savings and client expectations
15:10 - 18:07: Skills marketers need to win in 2026
18:07 - 20:17: Rapid-fire questions with George
20:17 - 20:29: Closing thoughts
Connect with George Kowalewski
https://www.linkedin.com/in/george-kowalewski
http://expre.co.uk/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, host Ranmay sits down with George Kowalewski, Director of AI & Innovation at Brandnation and EXPRE, to explore how agencies can transform into AI-first digital powerhouses.
George breaks down his journey from a traditional web agency model to an AI-driven culture, revealing how his team built repeatable AI workflows to automate research, estimation, and web development — without losing the human touch.
You’ll learn:
→ How to identify AI use cases that deliver measurable results.
→ The best tools for building agent-tech workflows (like Make.com, N8N, and Lindy).
→ The real challenges of AI-generated websites — and how to fix them.
→ Why “AI won’t take your job, but people using AI will.”
→ What AI-augmented coding means for developers and clients.
→ The core skills that will define AI-driven marketers in 2026.
Whether you’re a founder, marketing leader, or agency owner, this episode gives you a practical playbook to turn AI enthusiasm into real execution.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:21: Introduction
00:21 - 00:50: Meet George and today’s topic
00:50 - 02:50: How George started in AI and digital marketing
02:50 - 03:11: Turning a traditional agency into an AI-first agency
03:11 - 04:51: First step to building an AI-enabled culture
04:51 - 06:01: Documenting and measuring AI workflows
06:01 - 08:02: Common mistakes in AI-generated websites
08:02 - 08:40: Why persistence matters when using AI
08:40 - 09:22: What AI agents and workflows look like
09:22 - 11:41: George’s go-to AI tools
11:41 - 11:49: Using AI to build workflows inside platforms
11:49 - 14:21: What “vibe coding” really means
14:21 - 15:10: AI time savings and client expectations
15:10 - 18:07: Skills marketers need to win in 2026
18:07 - 20:17: Rapid-fire questions with George
20:17 - 20:29: Closing thoughts
Connect with George Kowalewski
https://www.linkedin.com/in/george-kowalewski
http://expre.co.uk/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./