What if the key to growing your funeral home was the voices of the families you serve?

To protect your level of care today and increase your market share and profitability tomorrow, you need an honest picture of how families view your funeral home.

Surveys can provide that invaluable insight.

Episode 4 welcomes George Owens, President and Founder of Fortitude Research & Marketing. Along with host Paul Lovelace, the two break down the benefits of funeral home surveys, why families want to fill out your surveys, and the return a strong survey program can bring.