In this episode, we explore the sports tourism and entertainment industry of Georgia and the culture that surrounds it. Featured in this episode are Josh Brooks, the J. Reid Parker Director of Athletics at the University of Georgia, and Tim Zulawski, the current President of Arthur M. Blank Sports & Entertainment (AMBSE), which houses the Atlanta Mercedes-Benz Stadium, the Atlanta Falcons, and Atlanta United. When we first interviewed Tim, he was the Chief Revenue Officer of AMBSE but has since been promoted to President.