Have you ever gotten stuck, wondering what to say on your website?
Having the words that grab the kinds of clients you want to work with (and repel the ones you don’t) can make a big difference.
Because you only have a moment to capture the attention of those who land on your website, you want to nail your headline and subtitle.
Here are the three questions your headline and subtitle need to answer:
- What it is
- What it does
- Who it’s for
Get these right, and you’ll attract more high-paying clients, shorten your sales cycle, increase your conversion rates, do higher-margin work, and you’ll be able to work fewer hours for the revenue you want to bring in.
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NEW HERE?
Hey CPA firm owner, glad you found the podcast.
If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue.
If you like the podcast, join 3500+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox:
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Readers say they love it because they’re short and on point.
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