Gerard Doyle, of Fractal, loves working with startups as he can influence the positioning of a client’s product or service… even the design. 

He also says the most effective way to get the best clients is to go after a limited number of them. He explains how this strategy actually starts making clients come to you. It’s quite counterintuitive.

We also discuss…

• Software tools that help you track leads and land clients almost automatically
• The first employee you should hire
• The personal appointment you should always have on your schedule no matter how busy you are
• An unusual – but easy – way to get referrals
• And more