The best ads appear effortless.
As if created accidentally, the result of a chance corridor meeting by people letting off steam on their way to different, grown-up, serious meetings, probably ones involving charts, numbers and mashed-up new words they get the gist of but aren’t 100% confident of their meaning.
The truth is that it’s hard to create work like that, it’s like catching lightning in a bottle.
A few creatives have been in the right place at the right time to grab a bolt, barely any catch it on demand.
Gerry has been doing it on a regular basis for the last twenty years.
Just as impressive; he’s a gooner.
We had a great chat, hope you enjoy it.