September doesn’t start in September.

If you want a calmer, more predictable start to the new academic year, you need to start thinking about it now — not when parents hit panic-points and your diary turns into chaos.

In this episode of Grow Your Tutoring Business, I’m recording on 26 March 2026 and I’m talking you through the thinking (and the simple plan) that’s helped me have my best Septembers year after year — especially as someone who runs Kent Test / 11+ groups and sees a big student changeover at the end of summer.

We’ll start with the bit most tutors skip: the customer journey.

Before you post anything, what do you want the parent experience to feel like? Clear? Calm? Professional? Easy to say yes to?

Then we move into a practical 8-week “September Pipeline Plan” (don’t worry — you don’t have to call it a pipeline). We cover:

• what to put in place before you promote anything (offer, FAQs, pricing approach, proof, onboarding)
• how to increase visibility in a way that doesn’t feel spammy
• how to build trust and confidence before families enquire
• how to create an interest list or waitlist and nurture it properly
• how to avoid the peaks-and-troughs cycle so your quieter months aren’t as low

If you’re tired of relying on last-minute enquiries, and you want September to feel like a fresh start (not a scramble), this episode is for you.

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