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Title: Insanely Simple
Subtitle: The Obsession that Drives Apple's Success
Author: Ken Segall
Narrator: Ken Segall
Format: Unabridged
Length: 7 hrs and 5 mins
Language: English
Release date: 05-01-12
Publisher: Random House Audio
Ratings: 4.5 of 5 out of 519 votes
Genres: Business, Leadership
Publisher's Summary:
To Steve Jobs, Simplicity was a religion. It was also a weapon.
Simplicity isnt just a design principle at Apple - its a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. Its what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.
Thanks to Steve Jobs uncompromising ways, you can see Simplicity in everything Apple does: the way its structured, the way it innovates, and the way it speaks to its customers. Its by crushing the forces of Complexity that the company remains on its stellar trajectory.
As ad agency creative director, Ken Segall played a key role in Apples resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apples ways that made Segall appreciate the power of Simplicity - and inspired him to help others benefit from it.
Members Reviews:
The inner workings of Apple revealed
Would you listen to Insanely Simple again? Why?
This book reveals the inner workings of Apple like no other book I've come across and it can be really useful for your own business. Ken Segall gives lots of hands on tips and references that are well worth a relisten and summarize the most important aspects again in the end of the book. Learn how to avoid the traps of complexity and how to gain from the power of simplicity.
Interesting if You're a Fan of Apple
Would you try another book from Ken Segall and/or Ken Segall?
Its hard to say. While I liked the content of the book, Ken Segall spends way too much time explaining and reminding us of:
1. Proximity to Steve Jobs
2. How long he worked with Steve Jobs
3. Basking in the after-glow of Steve Jobs
The intro and Chapter 1 was enough, we get it. Now get on with the actual "meat" of the book.
What was the most interesting aspect of this story? The least interesting?
Insight into the Steve Job's mentality and the war stories of those who worked/lived with his "genius." The least interesting was the amount of time the author spent repeating how long and intimately he worked with Steve Jobs.
Very Well Done
This was a great follow up to listening to Steve Jobs by Walter Isaacson. It seemed to get into a specific component of the Steve Jobs story and add to it in a way that was compelling and different.
Importance of simplicity in life & business
What did you love best about Insanely Simple?
The examples & stories of Ken Segall's interaction & decision making in Apple.
What did you like best about this story?
How much impact "Simplicity" has in every day working and how 'Simple' is is also a difficult objective to achieve. Once achieved, 'simple' can do wonders to life, customers and business
What about Ken Segalls performance did you like?
The narration of stories & live examples
If you were to make a film of this book, what would be the tag line be?
Passion for simplicity
Any additional comments?
This book is wonderful essay on the vision and product portfolio of Apple based on "simplicity".
