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Title: Simple [Russian Edition]
Subtitle: Conquering the Crisis of Complexity
Author: Alan Siegel, Irene Etzkorn
Narrator: Stanislav Koncevich
Format: Unabridged
Length: 5 hrs and 7 mins
Language: English
Release date: 08-11-16
Publisher: Olimp-business
Genres: Nonfiction, Social Sciences
Publisher's Summary:
For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.
In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. Examining the best and worst practices of an array of organizations big and small - including the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, and many more - Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.
In these illuminating minutes you will discover, among other things:
By exposing the overly complex things we encounter every day, Simple reveals the reasons we allow confusion to persist, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity. The next big idea in business is simple.
Please note: This audiobook is in Russian.
Members Reviews:
Ironically hypocritical
This book covers some good information, but the content should have been right-sized and illustrated in to a much "Simpler" magazine article. Simple dwells too much on a handful of case studies, and repetitively iterates through each of them. The book also incorporated one example from the "reality" show Undercover Boss, which IMO is one of the phoniest reality shows I've seen. At the end the book tries to make Simplicity a cause for political and consumer activism.
Should you choose to get this book, let me make it Simple for you. Read chapter 6 and skip the rest.
its an easy read, but contains a lot of pithy truths ...
True to its mission, its an easy read, but contains a lot of pithy truths about the absurdities of complex documents. The authors are clearly mission driven and empathetic people who want to share what they have learnt. I highly recommend this book.
Five Stars
I tend to be wordy.
This book has the message to correct it: Wanna be clear? Keep it simple.
A new take on K.I.S.S.
How complex is your world? Is more making your world a nightmare? Are you bogged down by complex, bloated policies, laws, regulations and activities? Well this book brings the concept of "Keep It Simple Stupid" to everything you do. If you understand Critical Thinking then this book will make you practice it in new ways.
Great stuff
I've made a mini-career out of helping my clients simplify their processes and the way people get the tools and information they need to perform them properly. I've passed out at least twenty copies of this book to get my clients in the right frame of mind for tackling the unnecessary complexities their operations have accumulated. Placing an order for another batch shortly.
