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Title: Sex Sells, or Not: Sex in Advertising: A Look at the In-Depth Science of Using Sex in Advertising to Increase Sales

Author: Trevor Clinger

Narrator: Robert MacNeill

Format: Unabridged

Length: 17 mins

Language: English

Release date: 01-12-15

Publisher: Trevor Clinger

Ratings: 4.5 of 5 out of 4 votes

Genres: Business, Management

Publisher's Summary:

Sex can be one of the most controversial topics of discussion, especially in the business world. Even though it's immoral, or seen as obscene to discuss in public, sex still continues to attract a lot of attention. Sex is a means of raising a consumer's interest level. What makes sex so special, compared to other methods of advertising? Dive into this wonderful, best-selling audiobook to understand why this type of advertising can be the main "culprit" that helps many companies, and even whole industries, skyrocket in terms of success.

I have a bachelor's degree of business administration. I also possess an associate's of business management technology.

Members Reviews:

Sex sells everything in America!

Where does Sex Sells, or Not: Sex in Advertising: A Look at the In-Depth Science of Using Sex in Advertising to Increase Sales rank among all the audiobooks youve listened to so far?

It ranks as one of the top audiobooks I have listened to because it's so true and real. We often forget when we buy things, that sex may have been the main influence to buy that item. Sex sells a lot of things, and it's easy to recognize when it's being used as a marketing tactic.

Sex really does sell!

I never would of thought I would have found a guide about why making products and services sexual increase overall revenue. This guide is perfect for this getting into or studying business, and how sex is used as a tactic.

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Titel: Ausgetrickst (Sales-up-Call)

Autor:: Stephan Heinrich, Suzanne Grieger-Langer

Erzähler: Stephan Heinrich, Suzanne Grieger-Langer

Format: Unabridged

Spieldauer: 1 hr and 10 mins

Sprache: Deutsch

Veröffentlichungsdatum: 12-30-14

Herausgeber: Heinrich Management Consulting

Kategorien: Business, Management

Zusammenfassung des Herausgebers:

Nutzen Sie die Erfahrung aus dem Geheimdienst um Tricks und Finten zu entlarven:

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©2014 Stephan Heinrich & Suzanne Grieger-Langer (P)2014 Stephan Heinrich & Suzanne Grieger-Langer

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Title: Doug Conant on Making Connections from Top to Bottom

Author: Doug Conant

Narrator: Dave Summers

Format: Original Recording

Length: 26 mins

Language: English

Release date: 12-24-14

Publisher: American Management Association

Ratings: 5 of 5 out of 1 votes

Genres: Business, Management

Publisher's Summary:

Doug Conant has a certain methodology for collaborating and communicating with his employees. As the former CEO of Campbell Soup Company, Doug set the tone for how he wanted to build his relationships there. For Conant, it is imperative to build his relationships before he needs to, so as to be more productive in the long run. And not just with his direct reports; he made time in his day to send notes to employees around the world that he would never see day to day. Build that trust early, and then anything is possible. All it takes is two simple strategies to be an effective leader: being tough-minded on standards and performances while still remaining tenderhearted with people. AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by 9 professional associations and the majority of the Fortune 500 companies.

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Title: Mark Van Rijmenam on the Benefits of Big Data

Author: Mark Van Rijmenam

Narrator: Dave Summers

Format: Original Recording

Length: 11 mins

Language: English

Release date: 12-24-14

Publisher: American Management Association

Genres: Business, Management

Publisher's Summary:

Mark Van Rijmenam, author of the new book Think Bigger, is a strategist who advises organizations on how to effectively manage their big data. He describes what big data is, why organizations should use it, and how they can benefit from it. Rijmenam suggests companies should deal with it now before it is too late - those that fail to manage big data today will cease to exist 10 to 15 years from now. He offers four tips companies should follow in order to handle their consumers privacy information responsibly. And while storing, managing, and analyzing big data can mean a risk for consumer privacy, it does help companies offer their customers better products and services. AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by nine professional associations and the majority of the Fortune 500 companies.

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Title: Brad Karsh & Courtney Templin on What Millennials Want (and You Do Too)

Author: Brad Karsh, Courtney Templin

Narrator: Dave Summers

Format: Original Recording

Length: 12 mins

Language: English

Release date: 12-24-14

Publisher: American Management Association

Genres: Business, Management

Publisher's Summary:

Millennials, people who were born from 1981-2000s, are starting to fill more and more management positions but older generations still find them hard to understand and even harder to work with. Most millennials have a very different approach to management: they are used to leaderless groups where everyone collaborates in an open environment. They believe that the answer is out there but it doesn't necessary have to come from a leader or from management. To them, sometimes the best solutions come from the very people they are leading. Brad Karsh and Courtney Templin, authors of the book Manager 3.0, talk about what makes a millennial tick: how they think and which environments are conducive to success, not just for millennials but for the whole organization. AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by nine professional associations and the majority of the Fortune 500 companies.

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Title: Koen Pauwels on How it's Not the Size of the Data, It's How You Use It

Author: Koen Pauwels

Narrator: Dave Summers

Format: Original Recording

Length: 11 mins

Language: English

Release date: 12-24-14

Publisher: American Management Association

Genres: Business, Management

Publisher's Summary:

Koen Pauwels, consultant and expert on marketing ROI (Return on Investment), describes why smarter marketing can help drive up sales profits for any company. How is big data affecting marketing trends today? In many ways it sets the benchmark for marketing to be held more accountable for business profits. And with analytics becoming such an essential component to any business, companies need to get smarter. Pauwels offers several examples on how his methodology for smarter marketing, detailed in his book Its Not the Size of the Data - Its How You Use It: Smarter Marketing with Analytics and Dashboard published by AMACOM, has actually helped companies, including saving a major corporation $150 million in advertising for a green product. AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by 9 professional associations and the majority of the Fortune 500 companies.

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Title: Jennifer Kahnweiler on Quiet Influence

Author: Jennifer Kahnweiler

Narrator: Dave Summers

Format: Original Recording

Length: 18 mins

Language: English

Release date: 12-24-14

Publisher: American Management Association

Ratings: 5 of 5 out of 2 votes

Genres: Business, Management

Publisher's Summary:

Introverts can have trouble getting recognition for their accomplishments. They do great work but they do their best work quietly and alone. Skills like writing and research are crucial but not always attention-grabbing. Jennifer Kahnweiler author of the new book Quiet Influence: The Introvert's Guide to Making a Difference, has practical tips on how introverts can play to their strengths and still get the attention they deserve. AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by 9 professional associations and the majority of the Fortune 500 companies.

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Title: Georg Vielmetter and Yvonne Sell on Megatrends You Need to Understand

Author: Georg Vielmetter, Yvonne Sell

Narrator: Dave Summers

Format: Original Recording

Length: 14 mins

Language: English

Release date: 12-24-14

Publisher: American Management Association

Ratings: 4 of 5 out of 1 votes

Genres: Business, Management

Publisher's Summary:

Georg Vielmetter and Yvonne Sell, co-authors of Leadership 2030: The Six Megatrends You Need to Understand to Lead Your Company into the Future, published by AMACOM, share with us their analysis of the six megatrends affecting organizations today. Leaders must adapt to the ever-changing global climate in order to survive, and to do so they have to recognize these factors. Georg and Yvonne discuss the new wave of globalization, the environmental crisis affecting the whole world, the increasing demand for individualization, the boom in digitalization in more social aspects than ever before, the demographic shift in the workplace, and finally, the technological convergence of expanding fields such as nanotechnology and cognitive sciences. AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by nine professional associations and the majority of the Fortune 500 companies.

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Title: Ted Harro on Crucial Conflicts

Author: Ted Harro

Narrator: Dave Summers

Format: Original Recording

Length: 12 mins

Language: English

Release date: 12-24-14

Publisher: American Management Association

Ratings: 5 of 5 out of 1 votes

Genres: Business, Management

Publisher's Summary:

If you're working on a team that's trying to accomplish big things, a little conflict is unavoidable. Actually, according to Ted Harro, it's preferable. To him, if there isn't a single disagreement among coworkers on a big project, someone is lying and frustration is festering. Productive, project-based conflict is a sign of engagement and passion. If you learn to pick your battles and stay focused, groups can have disagreements while still working as a team.

AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by nine professional associations and the majority of the Fortune 500 companies.

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Title: Shoya Zichy on the Power of Personality

Author: Shoya Zichy

Narrator: Dave Summers

Format: Original Recording

Length: 14 mins

Language: English

Release date: 12-24-14

Publisher: American Management Association

Genres: Business, Management

Publisher's Summary:

Shoya Zichy, author of Personality Power, discusses the Color Q system, a personality identification system that can be used in your personal and professional life. The Color Q system is used to determine the needs, values, and special talent of each of the four temperament groups, and what strategies to use when dealing with each group. Are you a Gold? Goal oriented, grounded, and realistic. A Red? Action orientated, and focused on the now. A Blue? Theoretical, and knowledge driven. Or maybe you are a Green? Empathetic, and expressive. Enjoy work, life, and boost your career by knowing which group you fit into and what environment caters to your strengths. Learn more on building a diverse team to maximize creativeness, or find complementary group to speed up workflow and unify project vision. AMA is a world-class leadership development provider in more than 40 countries worldwide. Our training is internationally recognized by nine professional associations and the majority of the Fortune 500 companies.