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What does it take to build a career in today’s creative economy? Edgar Medina shares his journey from guerilla marketing to hosting Brown Bag Mornings on LA’s legendary Power 106. With ATM Danny, they break down lessons on entrepreneurship, rollouts, and the relentless hustle behind creative success.

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Mike Foster shares how he and his wife turned Killer Dana into more than a surf shop. Learn startup lessons on authenticity, community-building, and why long-term success means focusing on people, not just profit.

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When Killer Dana surf shop faced closure, Mike Foster stepped in. His story offers powerful lessons on risk-taking, brand authenticity, and why saving a business sometimes means betting everything on your gut.

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Carl lays out a simple playbook for building a legit side business while you keep your day job. What to disclose, how to set a hard budget, why your core skill is the wedge, when to partner up, and the hiring traps new founders hit. He also shares a lesson in choosing the right state to incorporate.

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Carl Nelson spent nearly 8 years at Google working with mid-market advertisers spending $1M–$40M a year across Search, Display, and YouTube. That vantage point changed how he thinks about customers, value, and entrepreneurship. In this episode, Carl breaks down what he learned inside Google, how a single Reddit post sparked his side business, and the early days of building Ham Radio Prep into 50,000+ course sales.

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Sara didn't guess. She researched. After exhausting every known treatment for her daughter’s epilepsy, she spent months compiling studies, analyzing global data, and decoding the science of functional mushrooms. In this episode, she shares the exact process that led to a medical breakthrough—and why founders need to think like researchers when no roadmap exists.

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When her daughter Lilly was diagnosed with drug-resistant epilepsy, Sara was told there were no options left. But instead of giving up, she went to work. With a background in law enforcement and intelligence, Sara launched her own research campaign and uncovered a path no one else saw. This is the story of how one parent became a founder out of necessity— and started solving a problem medicine couldn't.

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Think your product is all that matters? Think again. In this episode, attorney and entrepreneur Jeremy Green breaks down the legal blind spots that quietly wreck startups and how to avoid them before they become fatal. From the importance of operating agreements to handling early partnerships, Jeremy shares real-world examples of founders who got it right…and those who definitely didn’t. Whether you’re scaling fast or just getting started, this is the legal playbook every founder needs.

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You’ve got the idea. Maybe even a deck. But what does it really take to get a venture capital firm to say yes? In this episode, attorney and investor Jeremy Green walks us through what founders get wrong — and what VCs actually care about. From how to build the right team, to why understanding your numbers is non-negotiable, this episode is a must-listen for any founder chasing funding. Jeremy also shares what’s happening behind the curtain in AI, crypto, and private equity — and how the smartest operators are getting ahead.

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If your startup operates in a highly regulated space — think cannabis, crypto, or real estate — the rules are different. In this episode, attorney and entrepreneur Jeremy Green shares hard-won insights about funding, branding, and surviving the legal complexity that comes with industries full of red tape. From zoning nightmares to compliance landmines, this is a crash course in what it really takes to build a legit business in a complicated space. Whether you’re launching a product, structuring a fund, or managing risk, Jeremy has seen it all — and breaks it down with clarity and candor.

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