When you're first starting out as a writer (and sometimes even if you're a seasoned writer) you may find it difficult to figure out what to write about. (I have the opposite problem! I have too many ideas.) Here are some questions you can answer that will help you get writing.

5 Ways to Pick Your Topic

2:20 – I have experience with my kids

3:34 – Live Tweeting during a space

4:49 – One solution I offer

6:02 – If you only had 20 minutes

7:27 – Passions and writing

Thanks for listening! If you received value out of this show, then "subscribe" to my Podcast and turn the notifications on for more episodes like this:

Amazon Music: https://music.amazon.ca/podcasts/d1d1e575-1de4-4077-bb34-ac198fd96072/get-clients-build-community

Audible: https://www.audible.ca/pd/Get-Clients-Build-Community-Podcast/B09R995YWV

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzM4NjcwNS9yc3M

Spotify: https://open.spotify.com/show/4AFVm6Lo1numJiRubFnQT8

Here are some other important resources for authors, coaches & entrepreneurs:

• Sign up for a FREE consultation with Ruth L. Snyder to see what the next best step is for you in your writing or business journey. https://calendly.com/ruthlsnyder/30min?back=1&month=2022-01

*** CONNECT WITH RUTH ON SOCIAL MEDIA ***

Youtube: https://www.youtube.com/channel/UC5mR1HQxTUPxZm7SjsDIv1w

Facebook: https://www.facebook.com/AuthorRuthL.Snyder

LinkedIn: https://www.linkedin.com/in/ruthlsnyder/

Instagram: https://www.instagram.com/ruthl.snyder/

Pinterest: https://www.pinterest.ca/ruthlsnyder/

Twitter: https://twitter.com/RuthLSnyder

Website: https://ruthlsnyder.com

Please understand that by listening to Ruth L. Snyder's podcasts or enrolling in her programs it does not mean that you'll get the same results that Ruth gets. Most people who listen to her podcasts or enrol in her programs get the "how to" but never take action with the information. Ruth is only sharing what has worked for her and her students. Your results are dependent on many factors... including but not limited to your ability to work hard, commit yourself, and do whatever it takes. Entering any business is going to involve a level of risk as well as massive commitment and action.

Did you know there are over 4 million books published every year? That's a very noise marketplace! That means you need to know how to make your book stand out. Otherwise you may end up like hundreds of writers who spend time and energy writing their book and then sell less than 100 copies. Let's talk about the three things you absolutely need to have clarity on before you even start writing your book.

3 Things You Need to Know Before Your Write Your Book

2:20 – Know your "A" audience

4:20 – What "I" bring to the table

5:50 – Research the "M" current market

7:08 – Amazon is a great place to do your research

Thanks for listening! If you received value out of this video, then "subscribe" to my Youtube channel and turn the notifications on for more videos like this: https://www.youtube.com/channel/UCtfA7lzCZhb1IQVWNg9a8yg

Here are some other important resources for authors, coaches & entrepreneurs:

• Sign up for a FREE consultation with Ruth L. Snyder to see what the next best step is for you in your writing or business journey. https://calendly.com/ruthlsnyder/30min?back=1&month=2022-01

*** CONNECT WITH RUTH ON SOCIAL MEDIA ***

Youtube: https://www.youtube.com/channel/UC5mR1HQxTUPxZm7SjsDIv1w

Facebook: https://www.facebook.com/AuthorRuthL.Snyder

LinkedIn: https://www.linkedin.com/in/ruthlsnyder/

Instagram: https://www.instagram.com/ruthl.snyder/

Pinterest: https://www.pinterest.ca/ruthlsnyder/

Twitter: https://twitter.com/RuthLSnyder

Website: https://ruthlsnyder.com

Please understand that by watching Ruth L. Snyder's videos or enrolling in her programs does not mean that you'll get the same results that Ruth gets. Most people who watch her videos or enrol in her programs get the "how to" but never take action with the information. Ruth is only sharing what has worked for her and her students. Your results are dependent on many factors... including but not limited to your ability to work hard, commit yourself, and do whatever it takes. Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH RUTH'S VIDEOS OR SIGN UP FOR HER COURSES.

People ask me, "How did you find time to write a book?" Writing requires discipline and practice, like most other arts. If you wait to have time to write, you may never do it. Instead, if you want to be a writer, make time to write. Today I share some ideas to try.

5 Ways to be Consistent in Your Writing

1. 2:26 – Quotes about writing consistently

2. 3:37 – Create an appointment

3. 4:54 – Set a Reminder

4. 6:01 – Writing tools

5. 7:17 – Where you write

Thanks for listening! If you received value out of this video, then "subscribe" to my Youtube channel and turn the notifications on for more videos like this: https://www.youtube.com/channel/UCtfA7lzCZhb1IQVWNg9a8yg

Here are some other important resources for authors, coaches & entrepreneurs: Sign up for a FREE consultation with Ruth L. Snyder to see what the next best step is for you in your writing or business journey.

https://calendly.com/ruthlsnyder/30min?back=1&month=2022-01

*** CONNECT WITH RUTH ON SOCIAL MEDIA ***

Youtube: https://www.youtube.com/channel/UC5mR1HQxTUPxZm7SjsDIv1w

Facebook: https://www.facebook.com/AuthorRuthL.Snyder

LinkedIn: https://www.linkedin.com/in/ruthlsnyder/

Instagram: https://www.instagram.com/ruthl.snyder/

Pinterest: https://www.pinterest.ca/ruthlsnyder/

Twitter: https://twitter.com/RuthLSnyder

Website: https://ruthlsnyder.com

Please understand that by watching Ruth L. Snyder's videos or enrolling in her programs does not mean that you'll get the same results that Ruth gets. Most people who watch her videos or enroll in her programs get the "how to" but never take action with the information. Ruth is only sharing what has worked for her and her students. Your results are dependent on many factors... including but not limited to your ability to work hard, commit yourself, and do whatever it takes. Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH RUTH'S VIDEOS OR SIGN UP FOR HER COURSES.

People ask me, "How did you find time to write a book?" Writing requires discipline and practice, like most other arts. If you wait to have time to write, you may never do it. Instead, if you want to be a writer, make time to write. Today I share some ideas to try.

5 Ways to Make Time to Write

1:57 – Quotes about writing

2:48 – Make writing a habit

3:51 – The time that worked for me

4:51 – Other times that may work

6:07 – Pick a specific time

6:58 – Make an appointment with yourself

8:12 – Start small

9:27 – Figure out what works for you

Thanks for listening! If you received value out of this video, then "subscribe" to my Youtube channel and turn the notifications on for more videos like this: https://www.youtube.com/channel/UCtfA7lzCZhb1IQVWNg9a8yg

Here are some other important resources for authors, coaches & entrepreneurs:

• Sign up for a FREE consultation with Ruth L. Snyder to see what the next best step is for you in your writing or business journey. https://calendly.com/ruthlsnyder/30min?back=1&month=2022-01

*** CONNECT WITH RUTH ON SOCIAL MEDIA ***

Youtube: https://www.youtube.com/channel/UC5mR1HQxTUPxZm7SjsDIv1w

Facebook: https://www.facebook.com/AuthorRuthL.Snyder

LinkedIn: https://www.linkedin.com/in/ruthlsnyder/

Instagram: https://www.instagram.com/ruthl.snyder/

Pinterest: https://www.pinterest.ca/ruthlsnyder/

Twitter: https://twitter.com/RuthLSnyder

Website: https://ruthlsnyder.com

Please understand that by watching Ruth L. Snyder's videos or enrolling in her programs does not mean that you'll get the same results that Ruth gets. Most people who watch her videos or enrol in her programs get the "how to" but never take action with the information. Ruth is only sharing what has worked for her and her students. Your results are dependent on many factors... including but not limited to your ability to work hard, commit yourself, and do whatever it takes. Entering any business is going to involve a level of risk as well as massive commitment and action. If you're not willing to accept that, please DO NOT WATCH RUTH'S VIDEOS OR SIGN UP FOR HER COURSES.

People ask me, "How long should my Twitter Space last?" My answer? It depends! Today I'm sharing three questions you can ask yourself when you're trying to figure out how long your Twitter Space should run. Some Spaces only last thirty minutes. Others have run for ten hours!

How Long Should Your Twitter Space Run?

1. What does your schedule allow for?
2. What is the purpose/format of your space?
3. How engaged is the audience?

Thanks for listening! If you received value out of this show, then "subscribe" to my Podcast and turn the notifications on for more episodes like this:

Amazon Music: https://music.amazon.ca/podcasts/d1d1e575-1de4-4077-bb34-ac198fd96072/get-clients-build-community

Audible: https://www.audible.ca/pd/Get-Clients-Build-Community-Podcast/B09R995YWV

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzM4NjcwNS9yc3M

Spotify: https://open.spotify.com/show/4AFVm6Lo1numJiRubFnQT8

Here are some other important resources for authors, coaches & entrepreneurs:

• Transform Twitter into a Reader Generation Machine Using Twitter Spaces!

FREE Webinar. Learn tips for hosting a Twitter Space, ideas for stand-alone spaces, and ideas for a Twitter Space Series to promote your book(s). Register now to learn how to find more readers for free: https://www.getclientsbuildcommunity.com/auto-webinar-registrationy7lau7bd

• Attend my weekly space, "How to Build Global Communities in 2022 Using Twitter Spaces" every Wednesday at 6 pm EST. Go to https://twitter.com/RuthLSnyder and use the link in the pinned tweet.

• Sign up for a FREE consultation with Ruth L. Snyder to see what the next best step is for you in your writing or business journey. https://calendly.com/ruthlsnyder/30min?back=1&month=2022-01

*** CONNECT WITH RUTH ON SOCIAL MEDIA ***

Youtube: https://www.youtube.com/channel/UC5mR1HQxTUPxZm7SjsDIv1w

Facebook: https://www.facebook.com/AuthorRuthL.Snyder

LinkedIn: https://www.linkedin.com/in/ruthlsnyder/

Instagram: https://www.instagram.com/ruthl.snyder/

Pinterest: https://www.pinterest.ca/ruthlsnyder/

Twitter: https://twitter.com/RuthLSnyder

Website: https://ruthlsnyder.com

Please understand that by listening to Ruth L. Snyder's podcasts or enrolling in her programs it does not mean that you'll get the same results that Ruth gets. Most people who listen to her podcasts or enrol in her programs get the "how to" but never take action with the information. Ruth is only sharing what has worked for her and her students. Your results are dependent on many factors... including but not limited to your ability to work hard, commit yourself, and do whatever it takes. Entering any business is going to involve a level of risk as well as massive commitment and action.

Today I'm sharing ways to deal with problem audience members. Fortunately, this is something we rarely need to deal with, but it does happen. I'll share what has worked for me and different steps you can take to deal with people who are causing trouble in your space.

How to deal with problem audience members

1. Before granting mic access, check profiles
2. Remove mic access
3. Remove from room
4. Report to Twitter
5. Block

Thanks for listening! If you received value out of this show, then "subscribe" to my Podcast and turn the notifications on for more episodes like this:

Amazon Music: https://music.amazon.ca/podcasts/d1d1e575-1de4-4077-bb34-ac198fd96072/get-clients-build-community

Audible: https://www.audible.ca/pd/Get-Clients-Build-Community-Podcast/B09R995YWV

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzM4NjcwNS9yc3M

Spotify: https://open.spotify.com/show/4AFVm6Lo1numJiRubFnQT8

Here are some other important resources for authors, coaches & entrepreneurs:

• Transform Twitter into a Reader Generation Machine Using Twitter Spaces! FREE Webinar. Learn tips for hosting a Twitter Space, ideas for stand-alone spaces, and ideas for a Twitter Space Series to promote your book(s). Register now to learn how to find more readers for free: https://www.getclientsbuildcommunity.com/auto-webinar-registrationy7lau7bd

• Attend my weekly space, "How to Build Global Communities in 2022 Using Twitter Spaces" every Wednesday at 6 pm EST. Go to https://twitter.com/RuthLSnyder and use the link in the pinned tweet.
• Sign up for a FREE consultation with Ruth L. Snyder to see what the next best step is for you in your writing or business journey. https://calendly.com/ruthlsnyder/30min?back=1&month=2022-01

*** CONNECT WITH RUTH ON SOCIAL MEDIA ***

Youtube: https://www.youtube.com/channel/UC5mR1HQxTUPxZm7SjsDIv1w

Facebook: https://www.facebook.com/AuthorRuthL.Snyder

LinkedIn: https://www.linkedin.com/in/ruthlsnyder/

Instagram: https://www.instagram.com/ruthl.snyder/

Pinterest: https://www.pinterest.ca/ruthlsnyder/

Twitter: https://twitter.com/RuthLSnyder

Website: https://ruthlsnyder.com

Please understand that by listening to Ruth L. Snyder's podcasts or enrolling in her programs it does not mean that you'll get the same results that Ruth gets. Most people who listen to her podcasts or enrol in her programs get the "how to" but never take action with the information. Ruth is only sharing what has worked for her and her students. Your results are dependent on many factors... including but not limited to your ability to work hard, commit yourself, and do whatever it takes. Entering any business is going to involve a level of risk as well as massive commitment and action.

One of the benefits of hosting a space is the opportunity to have a live discussion. Let people know the format of your show and how they will be able to participate. That way they will feel comfortable and be eager to contribute to the discussion.

How to Encourage People to Come to Your Twitter Space

1. Be warm and welcoming (use people's names)
2. Set expectations and tell them how they can participate (mic access)
3. Have an open Q & A time (invite feedback by name)
4. Encourage and be kind (Community = diverse viewpoints)

Thanks for listening! If you received value out of this show, then "subscribe" to my Podcast and turn the notifications on for more episodes like this:

Amazon Music: https://music.amazon.ca/podcasts/d1d1e575-1de4-4077-bb34-ac198fd96072/get-clients-build-community

Audible: https://www.audible.ca/pd/Get-Clients-Build-Community-Podcast/B09R995YWV

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzM4NjcwNS9yc3M

Spotify: https://open.spotify.com/show/4AFVm6Lo1numJiRubFnQT8

Here are some other important resources for authors, coaches & entrepreneurs:

• Transform Twitter into a Reader Generation Machine Using Twitter Spaces!

FREE Webinar. Learn tips for hosting a Twitter Space, ideas for stand-alone spaces, and ideas for a Twitter Space Series to promote your book(s). Register now to learn how to find more readers for free: https://www.getclientsbuildcommunity.com/auto-webinar-registrationy7lau7bd

• Attend my weekly space, "How to Build Global Communities in 2022 Using Twitter Spaces" every Wednesday at 6 pm EST. Go to https://twitter.com/RuthLSnyder and use the link in the pinned tweet.
• Sign up for a FREE consultation with Ruth L. Snyder to see what the next best step is for you in your writing or business journey. https://calendly.com/ruthlsnyder/30min?back=1&month=2022-01

*** CONNECT WITH RUTH ON SOCIAL MEDIA ***

Youtube: https://www.youtube.com/channel/UC5mR1HQxTUPxZm7SjsDIv1w

Facebook: https://www.facebook.com/AuthorRuthL.Snyder

LinkedIn: https://www.linkedin.com/in/ruthlsnyder/

Instagram: https://www.instagram.com/ruthl.snyder/

Pinterest: https://www.pinterest.ca/ruthlsnyder/

Twitter: https://twitter.com/RuthLSnyder

Website: https://ruthlsnyder.com

Please understand that by listening to Ruth L. Snyder's podcasts or enrolling in her programs it does not mean that you'll get the same results that Ruth gets. Most people who listen to her podcasts or enrol in her programs get the "how to" but never take action with the information. Ruth is only sharing what has worked for her and her students. Your results are dependent on many factors... including but not limited to your ability to work hard, commit yourself, and do whatever it takes. Entering any business is going to involve a level of risk as well as massive commitment and action.

Today I'm sharing ways to encourage people to come to your Twitter Space. You want to invite people to attend. Let's talk about actions you can take before your show to let people know when your show is happening and what you'll be discussing.

How to Encourage People to Come to Your Twitter Space

1. Schedule your show in advance
2. Share information and the link to your show
3. Create a specific hashtag for your show
4. Create memes or videos (3,000 views = 300 people attending)

Thanks for listening! If you received value out of this show, then "subscribe" to my Podcast and turn the notifications on for more episodes like this:

Amazon Music: https://music.amazon.ca/podcasts/d1d1e575-1de4-4077-bb34-ac198fd96072/get-clients-build-community

Audible: https://www.audible.ca/pd/Get-Clients-Build-Community-Podcast/B09R995YWV

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzM4NjcwNS9yc3M

Spotify: https://open.spotify.com/show/4AFVm6Lo1numJiRubFnQT8

Here are some other important resources for authors, coaches & entrepreneurs:

• Transform Twitter into a Reader Generation Machine Using Twitter Spaces!

FREE Webinar. Learn tips for hosting a Twitter Space, ideas for stand-alone spaces, and ideas for a Twitter Space Series to promote your book(s). Register now to learn how to find more readers for free: https://www.getclientsbuildcommunity.com/auto-webinar-registrationy7lau7bd

• Attend my weekly space, "How to Build Global Communities in 2022 Using Twitter Spaces" every Wednesday at 6 pm EST. Go to https://twitter.com/RuthLSnyder and use the link in the pinned tweet.
• Sign up for a FREE consultation with Ruth L. Snyder to see what the next best step is for you in your writing or business journey. https://calendly.com/ruthlsnyder/30min?back=1&month=2022-01

*** CONNECT WITH RUTH ON SOCIAL MEDIA ***

Youtube: https://www.youtube.com/channel/UC5mR1HQxTUPxZm7SjsDIv1w

Facebook: https://www.facebook.com/AuthorRuthL.Snyder

LinkedIn: https://www.linkedin.com/in/ruthlsnyder/

Instagram: https://www.instagram.com/ruthl.snyder/

Pinterest: https://www.pinterest.ca/ruthlsnyder/

Twitter: https://twitter.com/RuthLSnyder

Website: https://ruthlsnyder.com

Please understand that by listening to Ruth L. Snyder's podcasts or enrolling in her programs it does not mean that you'll get the same results that Ruth gets. Most people who listen to her podcasts or enrol in her programs get the "how to" but never take action with the information. Ruth is only sharing what has worked for her and her students. Your results are dependent on many factors... including but not limited to your ability to work hard, commit yourself, and do whatever it takes. Entering any business is going to involve a level of risk as well as massive commitment and action.

• Today I'm sharing instructions on how to schedule your Twitter Space. Remember that to participate in or host a Twitter space, you need to be on a cell phone using the Twitter App. If you want to host, you also need to have a Twitter account.

How to Schedule Your Twitter Space

1. Twitter App on Cell Phone
2. Hard tap for menu
3. Name your space
4. Pick topics (up to 3)
5. Toggle record button on
6. Tap on the calendar beside "start now" button
7. Only allowed to schedule 1 space at a time
8. May schedule up to 2 weeks before space

Thanks for listening! If you received value out of this show, then "subscribe" to my Podcast and turn the notifications on for more episodes like this:

Amazon Music: https://music.amazon.ca/podcasts/d1d1e575-1de4-4077-bb34-ac198fd96072/get-clients-build-community

Audible: https://www.audible.ca/pd/Get-Clients-Build-Community-Podcast/B09R995YWV

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzM4NjcwNS9yc3M

Spotify: https://open.spotify.com/show/4AFVm6Lo1numJiRubFnQT8

Here are some other important resources for authors, coaches & entrepreneurs:

• Transform Twitter into a Reader Generation Machine Using Twitter Spaces!

FREE Webinar. Learn tips for hosting a Twitter Space, ideas for stand-alone spaces, and ideas for a Twitter Space Series to promote your book(s). Register now to learn how to find more readers for free: https://www.getclientsbuildcommunity.com/auto-webinar-registrationy7lau7bd

Attend my weekly space, "How to Build Global Communities in 2022 Using Twitter Spaces" every Wednesday at 6 pm EST. Go to https://twitter.com/RuthLSnyder and use the link in the pinned tweet.

• Sign up for a FREE consultation with Ruth L. Snyder to see what the next best step is for you in your writing or business journey. https://calendly.com/ruthlsnyder/30min?back=1&month=2022-01

*** CONNECT WITH RUTH ON SOCIAL MEDIA ***

Youtube: https://www.youtube.com/channel/UC5mR1HQxTUPxZm7SjsDIv1w

Facebook: https://www.facebook.com/AuthorRuthL.Snyder

LinkedIn: https://www.linkedin.com/in/ruthlsnyder/

Instagram: https://www.instagram.com/ruthl.snyder/

Pinterest: https://www.pinterest.ca/ruthlsnyder/

Twitter: https://twitter.com/RuthLSnyder

Website: https://ruthlsnyder.com

Please understand that by listening to Ruth L. Snyder's podcasts or enrolling in her programs it does not mean that you'll get the same results that Ruth gets. Most people who listen to her podcasts or enroll in her programs get the "how-to" but never take action with the information. Ruth is only sharing what has worked for her and her students. Your results are dependent on many factors... including but not limited to your ability to work hard, commit yourself, and do whatever it takes. Entering any business is going to involve a level of risk as well as massive commitment and action.

Today I'm sharing five ways you can find co-hosts for Twitter Spaces. Although you can host a Twitter Space independently, I find that having one or two co-hosts makes the space stronger, especially if I can work with people who have abilities that complement mine.

5 Tips for Finding Co-Hosts

1. Look for someone who compliments you

   -More followers

   -Recordings/stats

   -Create videos or memes for advertising

   -Someone who wants to learn and is teachable

2. Attend other spaces and see who you enjoy interacting with
3. Send a DM and ask
4. Ask friends and followers for suggestions
5. Put out a call on Twitter (Use #TwitterSpaces #SpacesHost)

Thanks for listening! If you received value out of this show, then "subscribe" to my Podcast and turn the notifications on for more episodes like this:

Amazon Music: https://music.amazon.ca/podcasts/d1d1e575-1de4-4077-bb34-ac198fd96072/get-clients-build-community

Audible: https://www.audible.ca/pd/Get-Clients-Build-Community-Podcast/B09R995YWV

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzM4NjcwNS9yc3M

Spotify: https://open.spotify.com/show/4AFVm6Lo1numJiRubFnQT8

Here are some other important resources for authors, coaches & entrepreneurs:

• Transform Twitter into a Reader Generation Machine Using Twitter Spaces!

FREE Webinar. Learn tips for hosting a Twitter Space, ideas for stand-alone spaces, and ideas for a Twitter Space Series to promote your book(s). Register now to learn how to find more readers for free: https://www.getclientsbuildcommunity.com/auto-webinar-registrationy7lau7bd

• Attend my weekly space, "How to Build Global Communities in 2022 Using Twitter Spaces" every Wednesday at 6 pm EST. Go to https://twitter.com/RuthLSnyder and use the link in the pinned tweet.

Sign up for a FREE consultation with Ruth L. Snyder to see what the next best step is for you in your writing or business journey. https://calendly.com/ruthlsnyder/30min?back=1&month=2022-01

*** CONNECT WITH RUTH ON SOCIAL MEDIA ***

Youtube: https://www.youtube.com/channel/UC5mR1HQxTUPxZm7SjsDIv1w

Facebook: https://www.facebook.com/AuthorRuthL.Snyder

LinkedIn: https://www.linkedin.com/in/ruthlsnyder/

Instagram: https://www.instagram.com/ruthl.snyder/

Pinterest: https://www.pinterest.ca/ruthlsnyder/

Twitter: https://twitter.com/RuthLSnyder

Website: https://ruthlsnyder.com

Please understand that by listening to Ruth L. Snyder's podcasts or enrolling in her programs it does not mean that you'll get the same results that Ruth gets. Most people who listen to her podcasts or enroll in her programs get the "how to" but never take action with the information. Ruth is only sharing what has worked for her and her students. Your results are dependent on many factors... including but not limited to your ability to work hard, commit yourself, and do whatever it takes. Entering any business is going to involve a level of risk as well as massive commitment and action.