In today’s Tech News Tuesday episode, we're talking about how Google can highlight measures your business is taking in response to the pandemic. The new attributes will provide clarity and reassurance to potential customers about the safety protocols you have in place, along with the options you offer for online ordering, curbside pickup, and delivery. Local businesses using these attributes may see more engagement or an improved response from consumers who want to do business with them, but want the assurances that it will be safe and that the information is up to date.

In today’s Tech News Tuesday episode, we're talking about some things local businesses can do to get found this holiday season. There are plenty of online shopping sites, but surveys show that most people want to support their local businesses this holiday season. There are many ways to improve your SEO for holiday shopping, and we're talking about our top three ways! Have a listen!

In today’s Tech News Tuesday episode, we're talking about holiday shopping and how it might look a little different this year. With more people than ever shopping online, brands will need to bridge the divide between their online and offline experiences. So how can your business get ready for holiday shopping this year?

In today’s Tech News Tuesday episode, we're talking about Instagram tagging. There are a lot of different ways to tag your post, and with the proper use of tags, including mentions of other people, location tags, and shoppable product tags, you'll extend your Instagram reach beyond your followers.

In today’s Tech News Tuesday episode, we're talking about running digital ads. We often get asked how and where you should run ads and the differences between Google Ads and Facebook Ads. With 6.9 billion Google searches every day, and Facebook which has 14 billion active users daily, you may not know where to begin. There are things in common among the platforms when you advertise, but the biggest difference between the two platforms relates to the user intent. Listen and find out more.

In today’s Tech News Tuesday episode, we're talking about online events. Facebook announced a new product to monetize classes and online events called simply, “Paid Online Events.” The new all-in-one tool will be free for at least a year, because Facebook wants to help small businesses survive the COVID-19 crisis — and make money.

In today’s Tech News Tuesday episode, we're talking about a recent article from Google which explores how the pandemic may affect holiday shopping and some of the resources Google has on their website, "Think With Google." They have a number of reports, articles, and tools for marketers which highlights research, data analysis, and trends that provide insights for marketers about consumer behavior.

In today’s Tech News Tuesday episode, we're talking about a potentially game-changing delivery technology brought to you by Amazon. It’s a six wheeled delivery robot! And it has a name, Scout! With the current COVID crisis, and as the demand for home deliveries booms, interest in this type of delivery technology has increased again, and companies are looking for ways to minimize human contact. Will Scout soon be delivering your Amazon orders to you? Maybe. See Scout. https://www.youtube.com/watch?v=peaKnkNX4vc&feature=youtu.be

Are you getting worthwhile results in your email marketing efforts? A recent report by emarketer showed that email marketing has an ROI of 59%, which is a great return on investment, and much more than social media and display ads. People are spending a lot of time today in their email inboxes, so in today’s Tech News Tuesday episode, we're talking about why email marketing is still important, and how you can get better results.