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In an era defined by interconnectedness and technological advancements; global collaboration and open innovation is on the table yet many women are hesitant.

In this Beyond the Table Podcast, Hosts, Tammy and Caryn speak with Andrea Feinberg, marketing expert and president of Marketing Rocks and Coaching Insight, LLC.

Andrea delves into the key elements of effective marketing and constructing a framework for a successful business that can be found by an audience seeking services. She shares her insights into building a business that serves as a valuable asset for its future owner. Topics discussed in this episode include:

●     [00:26] Meet our guest Andrea Feinberg

●     [02:20] Andrea’s journey to becoming a coach

●     [06:10] Shifting from print to digital

●     [06:52] Impact of COVID on businesses 

●     [07:25] The real flaw in the coaching profession

●     [09:00] Top concerns and challenges of business owners

●     [12:08] The key elements of today's effective marketing

●     [16:01] Striking a balance in marketing

●     [17:30] Measuring the effectiveness of marketing

●     [18:40] Switch to digital marketing business 

●     [22:14] Andrea’s thoughts on AI

●     [23:30] What WBTT means to Andrea

●     [26:03] Connect with Andrea Feinberg

Andrea Feinberg is the president of Coaching Insight, LLC. She has over 25 years experience partnering with business owners where she specializes as a business development coach using strategic marketing initiatives.. In 2020, Andrea pivoted to marketing with an emphasis on digital visibility. That shift resulted in the founding of Marketing Rocks.  Andrea has worked with over a thousand business owners, published five books, earned multiple certifications, and has been awarded recognition as a top producer across multiple disciplines. She's a frequent guest on radio, podcasts, business summits, and conferences.

Key Takeaways

 The key elements to today's effective marketing includes; consistency, a customer-centric approach to business and carving a niche across all channels.  

 Delegating tasks allows business owners to focus on strategic aspects and the overall growth of the business.

 Marketing is prioritized over product quality in visibility; without it, a quality product remains unnoticed.

Connect with Andrea 
Email: [email protected]

Linkedin: www.linkedin.com/in/andreafeinberg/

Facebook https://www.facebook.com/andrea.feinberg/

Instagram: www.instagram.com/boss_on_the_beach

Podcast Website: https://www.womenbeyondthetable.com/copy-of-podcasts
Contact Us: https://www.womenbeyondthetable.com/contact-4
Email: [email protected]
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