In this episode of The Small Business Podcast for Small Businesses, Farley breaks down why Google My Business (now Google Business Profile) is one of the most powerful free tools available to small business owners.

If you don’t have a website yet, don’t use social media, or simply want more local customers to find you, this episode explains how Google My Business can act as your online shop window, without costing a penny.

We explore:

• Why Google My Business is essential for visibility  
  Your business can appear on Google Search and Google Maps instantly.
• How reviews build trust and attract new customers  
  Social proof matters and Google reviews are often the first thing people check.
• How it works as a mini‑website  
  Add photos, opening hours, services, updates, and contact details in minutes.
• Why it’s perfect for small businesses with no online presence  
  A simple, free way to get found by people searching for what you offer.
• How to optimise your listing for maximum impact  
  Small tweaks that help you rank higher in local search.

Whether you’re just starting out or looking to boost your visibility, this episode shows you how Google My Business can help you get discovered, build credibility, and bring in more customers, all without spending a penny on ads or complicated marketing. 

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