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Transcript

Blake Beus  0:06  Okay, we're good. Let's do this. Greg, you're telling me about this great marketing strategy that I heard, basically, how to get sales with zero costs.

Greg Marshall  0:19  Yes,

Blake Beus  0:20  this really cool.

Greg Marshall  0:21  The the deal of prom is, is it's not legal. So basically, that's kind of the segue into the story that we were talking about before we hit the record button, which was I had a client last week. And I've seen this on other accounts to even you know, like bigger, you know, influencers or businesses that this happened to where a hacker gets into their account. And they actually set up an ad campaign. But using your money, and then creating rules on when you turn the ads off, it automatic turns back on. And on top of that, they remove the admins of the business manager, and then use very large budget. So the way they kind of did it, I think,

Blake Beus  1:08  how you hurt, like, tell us how you discovered it, like, so. And then yeah, well, how it happens and everything

Greg Marshall  1:15  and what to do about it. So basically, the way I discovered it was I really did it, outside of my client asked me who has a pretty good aspect per day. And so it's not like, they're not used to spending money on the platform. And so what she ended up reaching out to me and just say, hey, you know, I've been hit with a couple of charges of $1,500. And we increased, you know, my daily ad budget. And I was like, Well, I know, we haven't increased it to 1500 $3,000 a day. I know that. So I just thought, Oh, well, maybe there's, you know, Facebook did something or maybe it's a carryover from the previous month or so. So I didn't really think anything of it. And then I went to the ad account and I noticed I saw a campaign that the budget was set at $50,000 a day. And it was it wasn't per day it was 50,000 lifetime lifetime. Okay, over just a few days of oh really Yeah. And when I went there and saw that I was like wow, this I've seen these types of hacks on like pages where they you know, they're putting kind of spam posts of like buy this product is weight loss product or whatever. And you see it on a page and you know, their page got hacked, you just got to go ahead and recover I've never seen that actually an ad account business manager no and this way and what they did was they basically replaced they used my clients budget credit card and created this very big campaign but put their business information in as far as like optimizing for purchase their pixel their business page, their own ad everything so basically just went in and said I want to use their money instead of mine. And I'm gonna try to use $50,000 worth of pickup sales. Crazy thing was they were generating sales. Really? Yeah, so they were getting an average purchase about $80 a purchase. Oh, really? Yeah.

Blake Beus  3:07  When what was like the order what would be like an order value?

Greg Marshall  3:11  You know, I did not click the link because I didn't want to have any issue with it. But it was a it was a chainsaw. A chainsaw. Yeah. And your maybe wasn't just one of those, you know, the saws that cut the wood. You know, like when you're in a garage you basically cut the wood in half

Blake Beus  3:28  how okay like a table song? Yes, that table so those those like, low end table saws probably about 150 to $200 that high end one could be like $1,500

Greg Marshall  3:37  I'm not gonna lie. I saw the video like it was probably get brought. So I saw and

Blake Beus  3:44  it's like, it's it sounds like that was a legitimate company. Yes,

Greg Marshall  3:48  it very much. So look, I mean, they had their pixel they had everything connected to so I was just the pays look legit, everything looked legit. So I was just like, what's crazy was what I've how this is what I discovered how they did