Luke Besant, Marketing Consultant and Tutor at the School of Marketing, talks about his entrepreneurial journey and how he is using business as a force for good.
“His knowledge of PPC, SEO and digital campaigns is second to none”
Luke was one of the UK’s first professional podcasters, and is now a Tutor at the School of Marketing which he’s been involved with for over three years, in addition to offering Marketing Consultnacy to a range of other businesses. Luke has also recently achieved his Masters in Digital Marketing from the University of Salford.
Listen in to hear us discuss:
03:16: Expanding our definition of Capitalism to enable business to be a greater force for good, plus an exploration of moral compromise, integrity, the need for speed v the need for brakes, and aligning vision, mission, values, messaging and action08:06: Balancing power and responsibility with skills and personal choice12:39: How Luke’s early career in music gave him the ideal foundation to develop in the field of marketing21:29: Where real power lies to effect change26:32: How the spirit of Punk inspires Luke29:55: What is next in the future of Luke?32:17: Thanks a Brunch Speaker Announcement!You can find out more about Luke’s work at schoolofmarketing.co