Mirchi.com is the brainchild of Hyderabad-based Poornima Mital who launched an ecommerce marketplace for Indian sweets and snacks like homemade pickles, snack bars, laddoos, chocolates, podis, bhujia, ghatiya, kachoris, nimkis, etc. Four years later, there are close to 5,000 sellers listed on the platform whose products are shipped across India and the US and the UK.