Get Known. PR & Media Podcast

In this episode, we had the pleasure of talking with Margarita Khartanovich from Binary District. Binary District writes stories about tech-related research and development to catch “technology at its inception”. Their articles are also syndicated in Next Web. Margarita is also a PhD candidate in journalism focusing on the timely and fascinating challenge of how certain people can be about the news they consume in a world where there is so much to doubt.

In this episode, we had the pleasure of talking with Benjamin Bathke a journalist who is spending most of his time working for Deutsche Welle technology and startups. Benjamin loves to tell human stories and in our discussion, he dives deep into what motivates his storytelling and how important the human element.  During our conversation, he talks about how bad pitches are extremely vague, the humanity around good stories, and how media is changing because of news fatigue.

In this episode, we had the pleasure of talking with Kati Pohjanpalo, the Helsinki bureau chief at Bloomberg News.  Kati shares her advice to gain newsworthiness in the financial press.

If you are looking for financial media #PR advice with no bulls#*t, this is the one for you. Kati tells it straight and you will probably want to take some notes.

This episode we spoke with Amy Lewin from FT’s Sifted. Sifted gets deep with startups beyond the funding and into the interesting stories and how-tos of being an entrepreneur.

Amy talks about everything from how she became a journalist to some solid advice to anyone looking to pitch to media.

You can contact Amy on Twitter (@amyrlewin) or LinkedIn along with subscribing to their awesome newsletter (that Amy writes each week). 

In this episode, we had the pleasure of talking with Andrii Degeler from Tech.eu

As tradition demands, journalists from around the world visited Slush in November 2019. Slush may be dark and cold in Finland but it's a great time to talk to busy journalists and pick their brains.

Here at the Get Known podcast, we interview journalists about their work and what they cover so that companies know how to engage with the press better and get their company covered in the media.

Our big goal is to make sure that companies who are reaching out to the press build the right relationships, pitch the right ideas, and better understand what wastes journalists’ time.

In this episode, we sit down with Virve Rissanen, the technology journalist from Helsingin Sanomat, to discuss how to approach mainstream media and how to tell tech stories worth reading.

In this episode, we sat down with Tarmo Virki, Co-founder Magazine editor and broadcast journalist Katja Pantzar to find out how we can make their lives better when pitching and interacting with the media.