In this episode, John Tyreman interviews Greg Mayer, founder of Wysper, a software company that helps you get more content out of your podcast. They discuss:

• How Greg's experience as a product marketer inspired him to start Wysper, and leverage AI transcription to repurpose podcast content.
• How podcasts can be a pillar or hub of content that can then be repurposed into social media posts, blog posts, SEO content, and more.
• Specific examples of companies using Wysper to repurpose podcasts for SEO, sales enablement, and thought leadership.
• Use cases beyond podcasting - repurposing customer interviews, webinars,  SME interviews, even internal company meetings into multiple formats.
• The importance of editing AI generated content before publishing. AI is great at repurposing ideas but not generating wholly original ideas.
• How repurposing podcast content can save massive amounts of time over creating content from scratch.

Connect with Greg on LinkedIn and visit https://www.wysper.ai/ to learn more

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.