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Title: The New Prince
Author: Dick Morris
Narrator: Dick Morris
Format: Abridged
Length: 3 hrs and 26 mins
Language: English
Release date: 01-12-00
Publisher: Macmillan Audio
Ratings: 3.5 of 5 out of 19 votes
Genres: Business, Leadership
Publisher's Summary:
Niccolo Machiavelli's The Prince has been the most widely-read and quoted book about politics for the past five centuries. But in the information age, new ideas are needed to make government prosper. Who better to write The New Prince than the election strategist who helped secure President Clinton's comeback victory in 1996: political dark prince Dick Morris. In this incisive, literate, useful program, Morris advises candidates to adopt idealism as a strategy, not because of misguided altruism, but because it works. He tells politicians, advocacy groups, business leaders, and citizens how to promote their causes and get their jobs done effectively. His pragmatic idealism would bring about a system in which value is placed on message over money, issues over image, positives over negatives, substance over scandal, and strategy over spin.
©1999 Dick Morris; (P)1999 Audio Renaissance, an imprint of Renaissance Media, Inc.
Members Reviews:
Thought written some 10 years ago, it still feels fresh
I enjoyed THE NEW PRINCE, written and read by noted political
strategist Dick Morris.
He's the guy who helped secure President Clinton's comeback victory
in 1996 . . . here, he takes the ideas first expressed in Niccolo
Machiavelli's THE PRINCE some five centuries ago and updates
them for the 21st century.
Though written nearly 10 years ago, it still feels so fresh that it seems
like both of the candidates currently running for President are applying
the ideas . . . or at least they should be.
For instance, among the many tidbits that I gained from listening were
the following:
* Issue messages are more effective than image ads in getting votes.
They're also more effective in explaining the true character of the
candidate.
* Campaigns can't win if they are based solely on a negative message.
* Voters pay little attention to allegations of scandal. After Clinton's
impeachment, his popularity rose 5%.
* Voters are a lot less concerned about the abstract qualities a
candidate may have than they are about what he will do to help them
in their own personal lives.
* People are more inclined to vote for, not against.
* The art of leadership is to maintain sufficient forward motion to control
events and steer public policy without losing public support.
And this one that every politician must remember:
* After you lose, nurture your donors. Act like you didn't lose. And
smile, even though it hurts.
THE NEW PRINCE is just about essential reading for any candidate,
regardless of whether running for a national, state or even local
School Board office.
Practical analysis of politics dynamics.
The author takes you into a practical view of politics, displaying a great command of the field. Morris presents us with a theory of political behavior which is not anchored in a sophisticated research of anthropology (indeed, references are rather scarce throughout the book), yet his analysis is a very convincing case about the actual dynamics of politics. After reading this book you will acquire empirical knowledge of what to do if you want to win elections, govern a constituency, or venture yourself into the public service. The reading is particularly enjoyable, as the author brings forward historical experiences of successful political campaigns to support his views.
A Roadmap to winning an election - but what then?
Dick Morris' is without doubt a brilliant political consultant and tactitian.
