If you’ve wanted to meet with a veteran PR pro who’s connected to top-tier producers at outlets like USA Today, The Wall Street Journal, and The View, then you’ll love my talk with media insider Joanne McCall, “The Media Polisher” and national publicist.

We discuss what pros do before every video call or interview, 4 things you shouldn’t do to get noticed by the media, a media pitch resource especially for writers, Joanne’s good ol’ tried-and-true PR tool, the only guarantee any publicist can offer you, how to choose the right publisher for you, and what small trade magazines can do for you that CNN and Oprah can’t.

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Listen in to learn: why I call myself a PR Angel, what a great publicist has that you probably don’t, 4 things that are always newsworthy, the key to networking in just two words, why a TED talk is worth doing, why a calendar is a publicity power tool, the best way to share your story with the media (and everyone else), how COVID affects being seen on TV … and more!

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Listen in to find out how you can support and be supported by the black press, including: an ugly myth about the black press, pro tips for pitching your story, why your writing skills could be your PR advantage, the black press’ main role and other vital mission, how the black press has suffered since the shift from print to digital, why relevance is key to the survival of the black press, crucial questions the industry needs to answer … and more!

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Back in the day, turning 60 was the beginning of the end. Folks retired from their jobs then went and sat down somewhere. Nowadays, our 60s is a time to start really living, not to start dying.

Listen in to hear my guest, Amy S. Hilliard, talk about: the mindset that will help you age without getting old, 3 things that shape your life’s ideal path, why you shouldn’t throw aside your anger, where to look for your purpose, the challenges and risks behind Amy’s success, how faith and prayer impact everything she does, how touching death changed her life … and more!

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Years after Ebony and Jet – the OG of America’s black magazines – abandoned their print editions, and while Ebony was finishing its slide into bankruptcy, young Billy Strawter Jr bought Detroit’s Black Life, Arts & Culture (BLAC) Magazine.

If you’ve been wondering what the future of magazines looks like, then listen in for a behind-the-scenes look at: how to pitch to BLAC Magazine and the types of stories they’re looking for, 3 ways they’ve leveled up their print edition plus what they’re doing online, the difference between advertising and advertorials, why you really need a branded email address, how a black-owned magazine handles BLM, what ‘digital-first’ means and what it looks like … and more!

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Guest Valonda Calloway, the TV Lady, shares winning video tips throughout this episode, so listen to learn: what those ring lights are actually for, how to remove glare from your glasses, what jewelry not to wear (and why), the problem with wearing patterns and prints, the hair-y habit that’s a worldwide distraction, the what and why of minimal makeup, how to look thinner on camera (if that’s your thing), and how this pandemic has made TV producers of us all … and more!

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If you’ve been wanting to meet someone who pivots with purpose, you’ll love this chat with friend and colleague Karen Taylor Bass of TaylorMade Media, who left success in the corporate arena for success as an entrepreneur, and now she’s merged those experiences into success as a yoga instructor.

Listen in to hear the truth about life/work balance, living authentically, the expiration date on that corporate treadmill, where you’ll find your soul wealth, pivoting with forgiveness, what you gain in your 50s and 60s (besides weight lol), creating success from disappointment, relationships and collaboration, mixing wine and wellness, and how sitting still can get you further and faster than racing forward … and more!

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You have the power to shape the news in your own image, whether you send an op-ed to your local newspaper, speak your mind on Facebook Live, or finally start that podcast you’ve been thinking about.

Listen in, and I’ll tell you: what today’s technology makes possible for everyday people, 4 places you can instantly share your views online, 2 templates for your op-ed letter, how to support black journalists, how to get heard by white journalists, why we have (and will always have) the black press, and what your local newspaper has that social media doesn’t … and more!

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From practical press release tips to mindset and motivation, listen in and learn: how to get heard above the noise, why integrity is essential, what your expertise means to journalists and producers, what the media loves and what they aren’t looking for, 5 questions a media contact will ask themselves about your story, 8 things interviewers want their guests to do, the 7 words every media contact wants to hear … and more!

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Whether you’re retired from corporate or readying to, are mid-career, or a business owner, you’ll love my interview with award-winning network executive Zondra Evans from the ZondraTV Network!

Listen in to hear about her post-retirement reboot, how streaming video affects cable TV plus the new opportunities available to you, the importance of an exit strategy (even if you’re an employee), 3 ways you can get involved with ZondraTV, the power she found in her name, what it’s like to be on a faith walk … and more!

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