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Jay Jay is tired of people thinking they just deserve media attention.

A former magician who now helps personal brands become seen as the number one in their industry, he's also tired of publicists overpromising and underdelivering.

And he has good reason to be tired of it: Jay is excellent at guaranteeing people media attention—in publications like Forbes, LA Weekly and Ocean Drive, and even Maxim, WWD and Us Weekly.

In this episode, he broke down why media attention matters, how it should be used and how authors seeking PR need to stop focusing on the wrong things.