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Title: Make a Name for Yourself
Subtitle: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success
Author: Robin Fisher Roffer
Narrator: Robin Fisher Roffer
Format: Unabridged
Length: 5 hrs and 40 mins
Language: English
Release date: 01-16-17
Publisher: Robin Fisher Roffer
Ratings: 4 of 5 out of 1 votes
Genres: Business, Career Skills
Publisher's Summary:
In this updated audio version, one of Americas leading brand strategists shares her step-by-step program for creating an unforgettable identity in todays marketplace.
In Make a Name for Yourself, Robin Fisher Roffer shows you how to develop a unique, personal brand strategy for success by defining your true purpose, identifying your attributes, values and passions, and how to use them in todays marketplace.
In this age of distraction, brand marketing - the process by which products create an emotional connection with target audiences and stand apart from the crowd - is more important than ever. Roffer knows that branding isnt just for big corporations or products like Nike, Coke, or Google. A pioneer in this field, Roffer has used brand marketing to catapult her own career.
In this step-by-step program she covers:
* Unearthing your authentic self to develop a brand that reflects your natural talents, abilities, and passions
* Defining long-term career goals and dreams
* Adapting and selling your brand to your target market
* Identifying and overcoming personal roadblocks
* Packaging yourself to reflect your chosen brand image
* Launching, maintaining, and building your brand
Inspiring case studies, analyses of well-known people and product brands, and thought-provoking exercises will help you create the essential elements of your personal brand. And unlike other career advisors who simply push networking and external tools, Roffer also offers methods for your inner self to overcome fears and decipher realities. Make a Name for Yourself is for anyone starting out in the workforce, launching a business, changing careers, or trying to make it in the corporate world.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
Members Reviews:
Worth its weight in gold!
I love this book. I couldn't read it fast enough the first time--it is well written, well organized, and easily understood. There are many useful examples of women who have successfully branded themselves using a variety of strategies. The 8 steps suggested by the author for defining your personal brand identity are within anyone's grasp. That's the beauty of the book--you don't need a big hunk of startup capital, you don't need a PhD, you don't need to aspire to a six figure income. Anyone can jump RIGHT IN and use the principles today. I have begun the process and find it very do-able even in the context of an insanely busy life. It is forcing me to think more clearly about my business goals and really define what I am offering to my customers. It is equally applicable to someone on a career path within a company as it is to a small business start-up like mine. Highly recommended...wish I could give it 25 stars. Amongst all the business books out there, this one provides the missing piece that can really help you differentiate what you offer to your employer or customer and maybe more importantly--the value or benefit THEY perceive will come from working with you.
Couldn't wait to share with other recent grads!
I bought this book after I started working in marketing for a large and recognizable brand name straight out of college.