Get Profitable HQ: Business Growth Strategies for Online Entrepreneurs

This week, Laura is answering one question she gets asked often - If you have a lot of multiple offers and products to sell to your audience, how do you organize and present those?

With over 200 products herself, Laura shares her own strategies for managing a large number of low-ticket products and offers, which are all around the same tier. She explains the different ways to sell products (traditional sales pages, memberships, and an online shop), as well as the pros and cons of each approach and insights into when to use them. Plus, as we know, Laura is all about staying neat and tidy! Hear her secrets for keeping everything organized behind the scenes and which system she uses for managing and tracking products effectively.

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Key Topics:

• (03:45) Three ways to sell digital products
• (05:50) Pros and cons for each selling approach
• (09:35) Managing paper clutter with a timed sales strategy
• (13:35) Maximizing sales through shop promotions
• (15:20) Utilizing Airtable for product organization 
• (17:05) Getting organized ahead of time

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Attending a mastermind event is like stepping into a whole new world of possibilities! In this episode, Laura shares her takeaways from a recent mastermind she attended called Digital Insiders. She discusses the format of the event, the benefits of stepping out of daily life for a few days, and her realization that she is on the right track in her business. She also reflects on her desire for big changes and the challenges of juggling multiple responsibilities. Hear Laura’s thoughts on trying out new marketing strategies, the magic of live launches, and the difficulty of scaling a business while maintaining the same level of involvement. If you're in need of some fresh ideas and inspiration, this is a must-listen!

Key Topics:

• (00:50) Stepping away from the daily routine
• (04:40) Reflecting on what stood out during the mastermind
• (06:30) Having a Passion for Marketing Strategies; Launching Coaching Services
• (09:30) Email marketing; writing emails the day of a launch
• (11:30) Scaling Challenges and the Magic of Live Launches
• (14:10) Making an end-game plan for your business
• (16:30) Brainstorming action items 
• (18:25) Realizing the need for daily self-discipline

Mentioned in the Episode:

Digital Insiders Mastermind

digitalinsidersmastermind.co

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Recurring revenue sounds like magic, right? The idea that you only have to market to someone once and they will continue to pay you month after month. Pretty fantastic! However, the reality is that you still need to market to your members and keep them engaged in order to retain them. In this episode, Laura shares her experiences and lessons learned from running a membership for nine years. She discusses the concept of recurring revenue and the importance of realistic expectations and mindset when it comes to member retention. She also offers advice on starting small and building up, testing new ideas, and the use of free trials. If you're considering starting a membership or looking to improve an existing one, hit play and learn how recurring revenue can be a powerful tool for growing your business and making a positive impact on your members' lives!

Key Topics:

• (02:55) Debunking myths of effortless recurring revenue in memberships
• (08:25) Rethinking metrics: growth over retention
• (11:15) Adding new features instead of taking away
• (13:45) Balancing marketing promises with membership fulfillment realities
• (15:15) Testing member engagement with limited-time content offerings
• (17:30) Prioritizing current members
• (20:00) The importance of knowing your membership numbers
• (22:20) Strategies for enhancing membership retention and engagement

Mentioned in the Episode:

The Membership Guy

GOHQ Insiders

Memberpress on Wordpress

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Welcome to Part 2 of a highly requested topic - creating physical products! In this episode, Laura shares her experience with the manufacturing and fulfillment process of creating physical products, specifically day-planners. She discusses the decision to manufacture overseas, the challenges of finding a factory in the US, and the process of working with a factory in China. She also talks about packaging and the overall customer experience, as well as the pros and cons of fulfilling orders yourself versus using a fulfillment center. If you're thinking about adding physical products to your business, this episode is full of advice that'll hopefully make the process a little smoother!

Key Topics:

• (01:30) Deciding between domestic and overseas production
• (08:00) Elevating the unboxing experience
• (11:35) The expense of a product sample
• (14:00) The anxiety of international wire transfers
• (17:10) International shipping and customs challenges
• (20:45) Choosing between self-fulfillment and fulfillment centers
• (24:25) Logistical challenges of home delivery for large shipments
• (27:20) Listening to what your audience wants

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Thinking about adding physical products to your business? Don't be intimidated! In this episode, Laura shares all the fun ways you can sell physical products, whether on their own or to enhance digital products with a physical component. She gets real about the pros and cons of venturing into selling physical products and emphasizes the importance of considering scalability and upfront costs. Laura also shares her own experience of selling handmade goods on Etsy and the strategic decision to transition to mass-produced products. From standing out in the market to attracting new customers, there's so much to gain from incorporating physical products into your business! 

Key Topics:

• (02:40) Ways you can use physical products in your business
• (04:15) Pros and cons of selling physical products
• (10:45) Laura’s journey of launching and selling products
• (13:10) Evolving from handmade goods to digital products
• (15:15) Finding a need in the market and creating products for it
• (16:40) Sourcing a planner; hiring her brother to assist with the job

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Time management is a common challenge for entrepreneurs, but it's not impossible to find a balance! In this episode, Laura spills the beans on her top tricks for keeping up with everything (her business, personal life, and managing a chronic illness) without missing a beat. Learn about the importance of operating in your zone of genius, protecting sacred time for deep work, and setting realistic expectations. By getting these tactics into play, Laura believes you can dial up your productivity and feel pretty great about getting your work done AND having a life!

Key Topics:

• (01:05) Searching for the perfect time management strategy
• (03:00) Being able to simultaneously take care of children and working
• (07:30) Working two hours a day while making millions of dollars
• (09:40) Setting realistic expectations for building a successful business
• (11:25) Mindset; the correlation between discipline and happiness
• (16:25) Operating in your zone of genius
• (21:30) Carving out sacred time for deep work
• (26:00) Prioritizing should be painful
• (27:20) Feeling satisfied with what you can accomplish and avoiding burnout

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Running a multi seven-figure business may seem glamorous from the outside, but behind the scenes, entrepreneurs often face moments of doubt, insecurity, and the overwhelming desire to shut it all down. In this episode, Laura shares a vulnerable experience that she recently went through, triggering feelings of self-doubt and imposter syndrome. As entrepreneurs, our minds can create stories and interpretations that may not be accurate, leading to a spiral of negative thoughts and potentially the urge to quit your business. Laura offers insights into how she manages these moments and provides strategies for staying the course and learning from the experience.

Key Topics:

• (01:50) Feeling the desire to quit
• (04:10) Differentiating between acute emotions and long-term dissatisfaction
• (05:30) Overthinking and self-doubt triggered by an employee resignation
• (10:35) Reflecting on past instances of feeling inadequate
• (12:20) Implementing systems to prevent mistakes in the future
• (16:05) Seeking support from trusted friends
• (18:00) Recognizing personal insecurities and triggers
• (21:10) Using grounding practices and identifying the heart of the issue
  
  

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Have you ever read a book that changed your life? For Laura, one book (surprisingly, not business related!) gave her the courage to start her own business. In this episode, she shares how she overcame her shyness and fear to pursue her entrepreneurial dreams. Learn about the concept of deliberate practice and putting in the hours to become an expert in your chosen field. Also, get insight into doing “deep work” and how it can lead to greater productivity and satisfaction. If you’re looking for inspiration to start your own business, don’t miss this episode! Find out how one surprising book changed everything for Laura, and could possibly do the same for you!

Key Topics:

• (01:40) The book that inspired the courage to start
• (04:40) Deliberate practice and 10,000 hours
• (07:35) Gaining confidence through the belief in hard work
• (10:15) Getting immediate feedback to make changes and adjust
• (13:00) Seeking feedback from coaches and peers
• (16:40) The satisfaction and results of deep work
• (20:35) Setting aside time to “get in the zone”
  
  

Connect with Laura:

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Getprofitablehq.com/the-profit-posse

Behind every successful business, there are sure to be some failures and flops. Get a behind-the-scenes look at Laura’s most recent product launch, which she deems her biggest failure in a long time. Despite setting a goal of $60,000 in revenue, the launch only generated $22,864. This episode uncovers the details of the launch, including the product, pricing, and previous year's results, as well as possible reasons for the underperformance, such as the economy, selling too much, and product fatigue. Laura also dives into the data to analyze buyer behavior and shares her plans for future launches. Click play to learn how you can turn a launch disappointment into plans for business growth and improvement!

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Key Topics:

• (02:30) Breakdown of The Paperless System 
• (06:10) Comparison of last year's launch results
• (09:50) Reasons for the failed launch
• (16:00) Email open rates and subscriber’s buying behavior
• (20:15) Launch data and insights
• (24:45) Plans to offer new products for customers to buy
  
  

Listen to Episode 07: The Unfiltered Breakdown Of A Recent Sales Launch

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse

Curious whether you will have a better ROI selling high ticket vs low ticket items? The good news is that either option has the potential to make a lot of profit! It’s up to you to decide which is better for your business. 

With a lot of experience generating multi-seven figures selling low ticket items in her business, Laura challenges the notion that in order to make a lot of money, you need to sell high ticket items. Learn the differences between the two, including the need to create more products for low ticket sales, the use of high touch marketing strategies for high ticket sales, and the importance of optimizing funnels with order bumps and upsells for low ticket sales. If you’re under the impression that high ticket items are the only way to make big money, think again! Tune in and learn how both options can be successful, and find out which one is ideal for your business!

Key Topics:

• (00:53) Differences between selling high ticket and low ticket items
• (04:08) High touch marketing strategies for high ticket sellers vs strategies for low ticket sellers
• (05:21) Email list strategies; Spending money in pre-launch phase vs going straight for the sale
• (08:26) Number crunching and data analysis
• (09:45) Importance of optimizing and improving low-ticket products
• (10:37) How order bumps and upsells can significantly increase revenue
  
  

Connect with Laura:

Getprofitablehq.com

Getprofitablehq.com/the-profit-posse