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0:00 Intro: Prime Day 2026 readiness0:54 Discovery goes agentic: Rufus becomes Alexa1:45 The new "auto buy" feature explained2:50 Auto buy: blessing or curse for brands?4:16 Different shopper types and how they buy7:04 Prime Day is 4 days again this year7:22 2025 Prime Day industry data9:04 Our client data: traffic vs. revenue by day11:44 The hidden story: sessions, attribution & "fake" organic15:09 KPIs during Prime Day: ACOS, TACOS, CVR16:31 Post-event recovery takes about 7 days17:46 Cost per click: why we don't raise bids21:32 Setting your Prime Day goals22:45 Best Deals vs. Prime discounts (hybrid approach)24:09 Budget recommendations day by day25:52 Post-Prime Day: pull this data from bid optimization26:44 Store & deals page prep27:42 Sponsored Brands & collection ads28:39 Sponsored Display / DSP retargeting29:06 Sponsored prompts on Alexa: test for incrementality32:46 Wrap-up & where to get the data