The Brand Podcast

By Liran Hirschkorn

Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.... more

4.8

2727 ratings

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FAQs about The Brand Podcast:

How many episodes does The Brand Podcast have?

The podcast currently has 162 episodes available.

The Brand Podcast episodes:

December 24, 2024 2024 Amazon Changes Every Seller Should Know
Reviewing the biggest updates of the year, including the shocking update to reimbursements just announced! With Yoni Mazor of Getida
Scale on Amazon and Retail Media: Incrementumdigital.com
Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
...more
33min
November 19, 2024 Maximize Profit for Black Friday Cyber Monday (Webinar Recording)
Links:
Scale on Amazon and Retail Media: Incrementumdigital.com
Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
...more
59min
October 31, 2024 Amazon's 3Q earnings and what it means for you
Links:
Scale on Amazon and Retail Media: Incrementumdigital.com
Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
...more
11min
September 24, 2024 Amazon Accelerate Conference Highlights and recap
A recap of the Amazon Accelerate 2024 conference, highlighting key announcements and developments for sellers. The event focused on the integration of artificial intelligence (AI) into the seller experience, with new tools to generate video content, refine product listings, and improve customer return analysis. Another significant theme was the expansion of Amazon Prime’s reach, with new features for Buy with Prime allowing merchants to use Prime benefits on their own websites and platforms like TikTok. Finally, Amazon Shipping unveiled new logistics capabilities including drone delivery, faster delivery times, and a new mobile app for managing inventory and deliveries.

Links:
Scale on Amazon and Retail Media: Incrementumdigital.com
Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/
...more
12min
September 23, 2024 Breaking Down Amazon Accelerate 2024: What Sellers Need to Know
In this episode, Liran Hirschkorn and Kate Bray from Incrementum Digital dive into the biggest updates from Amazon Accelerate 2024. They explore how Amazon’s new logistics initiatives will streamline seller operations, the opportunities arising from the TikTok Shop partnership, and what sellers can expect in the coming year. Whether you're an established brand or just starting on Amazon, this episode is packed with insights to help you stay ahead of the curve. Don’t miss out on these crucial updates that could shape your strategy for 2024 and beyond!

...more
15min
September 01, 2024 The Blueprint of a 9-Figure E-Commerce Brand
In this episode, Incrementum Digital's Kate Bray chats with Jennifer Peters from OLLY about the journey of scaling an e-commerce brand to 9-figures. They dive into the critical role of choosing the right tech stack for your brand’s success, navigating data privacy challenges, and the impact of AI on e-commerce growth. Jennifer shares firsthand insights and strategies that have fueled OLLY's impressive rise, offering valuable takeaways for brands aiming to reach new heights. Whether you’re an emerging brand or a seasoned seller, this episode is packed with essential advice to help you scale effectively.

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45min
September 01, 2024 Advanced Amazon Strategies With Amazon Marketing Cloud
In this episode, Incrementum Digital's Liran Hirschkorn and Kate Bray are joined by Vivek Rastogi to explore the power of Amazon Marketing Cloud (AMC) and how it can transform your ad strategies across a vast portfolio of brands. They discuss the practical benefits and use cases of AMC, reveal why embracing digital is crucial for modern brands, and uncover the biggest mistakes companies make in their marketing efforts. Packed with actionable insights, this conversation will equip you with the knowledge to refine your strategies and stay ahead in the ever-evolving digital landscape.

...more
42min
August 31, 2024 Industry Secrets of Successful D2C Brands
In this episode, Incrementum Digital's Kate Bray sits down with Andrew Freeman from CP Skin Health Group to discuss the critical elements of strategic planning and the common pitfalls companies should avoid. They explore what truly makes a great company culture, the importance of building strong career relationships, and the strategic decisions behind choosing D2C versus Amazon as a sales channel. Plus, they delve into the role of AI in business strategy and more. Packed with valuable insights for entrepreneurs and business leaders, this conversation is a must-listen for anyone looking to navigate the complexities of modern business.

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32min
August 26, 2024 Why Amazon Sellers Need Buy With Prime in 2024
Join Incrementum Digital's Kate Bray and Amazon's Derek Majewski as they explore the game-changing potential of Buy With Prime. In this episode, they break down who should be using Buy With Prime and how it can supercharge your e-commerce strategy. Plus, they dive into the future of AI in shaping the customer journey, discuss the impact of Amazon Marketing Cloud (AMC), and more. Whether you're an Amazon seller or a brand looking to elevate your online presence, this episode is packed with insights you won't want to miss.

...more
27min
August 23, 2024 The (Hidden) Mistake Every E-Commerce Business Makes
In the first episode of the Shoptalk mini-series, Incrementum Digital's Kate Bray sits down with Alex Genov, Head of Customer Research at Zappos, to dive deep into the world of customer-centricity. Discover how Zappos revolutionized its hiring process to prioritize customer experience, learn the secrets behind crafting a winning segmentation strategy, and explore the principles that have made Zappos a leader in customer satisfaction. Whether you're an Amazon seller or a business owner, these expert insights will help elevate your customer engagement approach and drive lasting success.

...more
37min

FAQs about The Brand Podcast:

How many episodes does The Brand Podcast have?

The podcast currently has 162 episodes available.

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