Kenda McDonald discusses what goes on in the brain when a person makes a purchase decision and how to leverage this information to increase lead generation and lifetime customer value of clients through content marketing.

Johny Pach reveals why he stepped away from the world of TV and how he's using what he learnt in television to generate business for his customers and himself.

In this week's episode, Clive Maloney speaks with B2B sales expert Chad Sanderson about how to begin sales conversations that feel natural and authentic. Chad reveals a ValueSelling framework to confidently handle sales conversations that adds value to the customer and differentiates you from your competitors.

There are two important numbers in your business. The first is your freedom number and the second is your dream number. Believe it or not, these numbers are achievable as an entrepreneur. It's just about knowing how to go about it.

In this episode, we explore how to create financial freedom in your business by scaling it the right way.

Have you ever been asked if it is okay for someone to pick your brains? While it makes sense to share some information for free, if you make your money by selling your expertise at some point you're going to have to say, "No."

In this episode, we explore what to say when people ask to pick your brains.

With the best will in the world, every small business owner can lack self-discipline at times. Often we can put it down to technology or other people: Technology is an issue because we have so many alerts going off all the time from social media,...

Collaborations and joint ventures are a wonderful way to get projects finished at a rapid pace. You get to share the load, pool your talents, ideas and creativity. The result is often an end product that's much better than what any individual could...

There is no doubt about it, you have plenty of options for marketing your business, but which options are most likely to generate the biggest results?  It's difficult, isn't it? One minute everyone says to do the social media thing. The next...

You'll learn three tried and tested scripts for creating a great elevator pitch. Just fill in the blanks with your business details and you're away to go.

I'm going to show you what's working with advertising on Facebook right now and how to get the most from your campaigns. You're also going to learn how social media strategist Janet E Johnson approaches split testing so you can drive down the cost of your ads.