Get REAL about marketing

Dive into the dynamic realm of property branding with Em and Laura, uncovering the transformative power of property branding.

Unpack the necessity of strong brands for new build developments, estate agents, large-scale communities such as BTR, PBSA and Co-Living, and explore how group and regional development brands influence market presence.

Delve into case studies including Skaus Haus, Bentier and The Paddock showcasing how they weave local heritage and sustainability into their identities.

Hear about the broader scope of branding beyond logos, encompassing the emotional connections and experiences that truly define a brand. From the strategic use of social media by giants like Story Homes and Taylor Wimpey to the impactful engagement with micro-influencers, this episode is a treasure trove of insights on building and sustaining a compelling real estate brand.

To get in touch with the REAL team, email us at [email protected]

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Dive into the sustainable side of retail with Laura and Em as they discuss the innovative ways retail brands are making eco-friendly waves.

 Find out which well known high street brand is mastering the art of user-generated content (UGC) even without traditional social media! Hear about Lacoste’s clever campaign, IKEA's cleverly sustainable marketing and not forgetting their famous meatballs!

Hear about the sustainable deodorant brand that's redefining product personalisation and the eco friendly toilet roll brand who don’t give a crap who knows they’re serious about sustainability!

Check out the Lacoste 'Save our Species' campaign here

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Dive into the evolving world of place and destination marketing as Laura and Em bring you a peek into how places are captivating audiences in this digital era.

Discover the impact of digital storytelling and social media in creating compelling narratives for destinations. Listen in and uncover how some social platforms can be an essential tool for community engagement and place branding - when used right.

To get in touch with the REAL team, email us at [email protected]

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Explore modern property marketing trends as Laura and Em dive into how technology and lifestyle shifts are reshaping real estate!

Listen in as they discuss the rise of VR and virtual experiences, from immersive virtual tours to AR/VR innovations, transforming how properties are showcased.

Hear how remote working trends are impacting the property market and how property marketing is evolving as buyer and renter preferences change.

And finally, delve into the growing demand for green buildings and sustainable living spaces. Listen in on talks about the impact of eco-friendly property features and facilities on property marketing and buyer decisions.

This episode is a concise, insightful look into the evolving world of real estate and property marketing trends to look out for in 2024 - perfect for industry professionals and enthusiasts alike. Tune in for a glimpse into the future of property marketing!

To get in touch with the REAL team, email us at [email protected]

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Continue the conversation with Laura & Em as they delve into the latest retail marketing trends. 

This episode covers everything from the rise of voice commerce and its impact on retailers to the latest developments in social commerce, including the buzz around TikTok Shop.

Tune in as they tackle the important topic of sustainability in retail and retail marketing. Listen in on their discussion about how environmental awareness is not only influencing consumer decisions but also shaping modern retail marketing strategies including references to retailers including H & M (see their sustainability ads here), Adidas and Lego.

If you're a small retail business owner, check out Catherine Erdly's Small Business Podcast.

Join us for a concise yet insightful exploration of the trends that are setting the stage for the future of retail. Whether you're a marketer, a business owner, or simply curious, this episode offers a quick, engaging rundown of what's next in the world of retail marketing.

To get in touch with the REAL team, email us at [email protected]

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Dive into the future of retail as Laura and Em unpack the latest developments shaping retail marketing.

Discover the continued rise of e-commerce, spotlighting innovations that make online shopping more engaging and efficient. Sustainability's role in consumer decision-making is a key focus and the conversation highlights how eco-consciousness is influencing marketing strategies in 2024!

This episode sheds light on how AI and Big Data are revolutionising personalisation in retail marketing and Laura and Em discuss what this means for smaller high street businesses. 

Whether you're a marketer, a retail business owner, or simply curious, part 1 of this episode offers a quick, engaging rundown of what's next in the world of retail marketing!

To get in touch with the REAL team, email us at [email protected]

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Welcome to Season 2! Kicking off with '2023 trendspotting' we're thrilled to introduce our new co-hosts, Laura and Em. Enjoy listening as they bring a vibrant and witty edge to our exploration of the last 12 month's key marketing trends.

Season 2 kicks off with a captivating conversation on the topic of the 2023 word of the year and the 2024 Pantone colour of the year.

In this intro episode, we also start to dive into:

• The evolution of influencer marketing, and the shift towards concise, impactful video content. 
• How social media is transitioning into an essential tool for customer service.
• The ongoing importance of SEO and mobile optimisation
•  The fact that inbound marketing remains a cornerstone for growing brands

Wrapping up, we spotlight case studies including Aldi who are creatively using native advertising to engage their audience and touch on the controversial topic of 'pay later'. Learn about the retailers who are already leveraging this approach and those who are yet to.

Join Laura and Em for an insightful and entertaining look at the strategies that shaped the world of marketing in 2023 (and beyond)!

To get in touch with the REAL team, email us at [email protected]

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To get in touch with the REAL team, email us at [email protected]

Want to keep up to date with all things REAL? Follow us here:

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As our little podcast hits its first big milestone (150 downloads!!), join Mia & Amy as they quiz each other on the topics covered in the last 8 episodes! 

In this episode, we discuss the future of the podcast and who we’d like to join us as a guest!

Check out some of the campaigns we mentioned in this episode including:

KFC’s FCK campaign

Always #LikeAGirl IWD campaign

Nandos reactive marketing campaign (heatwave)

Roblox x Gucci (metaverse)

To get in touch with the REAL team, email us at [email protected]

Want to keep up to date with all things REAL? Follow us here:

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To get in touch with the REAL team, email us at [email protected]

Want to keep up to date with all things REAL? Follow us here:

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In a world without fried chicken, there’s only one way to apologise… a humorous social media post that reaches 796 million people, obviously.

In this episode, we discuss reactive marketing and how it differs from proactive marketing, with viral examples from the brands that do it best!

Find out the benefits of incorporating reactive marketing into your content plan, whilst making sure not to hop onto the bandwagon too late!

Check out some of the campaigns we mentioned in this episode:

Aldi x Love Island Tweet

Aldi x Microsoft Tweet

KFC  Certifried Chicken Lover

KFC’s FCK Campaign

The #SainsBey Discussion

Innocent Drink’s take on Coleen V Rebekah

Bic’s IWD Fail

 To get in touch with the REAL team, email us at [email protected]

Want to keep up to date with all things REAL? Follow us here:

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To get in touch with the REAL team, email us at [email protected]

Want to keep up to date with all things REAL? Follow us here:

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REAL Agency X