Open Houses — Why They Still Matter

Most homes aren’t technically sold from an open house…but that doesn’t mean they’re not powerful. In this episode of GET REAL with Jack & Cindy, we pull back the curtain on why open houses are still a crucial tool for buyers and agents right now. National stats say only about 3% of buyers start with an open house — but nearly 50% attend at some point in their home search. And sellers are leaning into it too: the average seller now hosts two open houses, up from just one a few years ago. So what’s the point if most deals don’t close in the living room that day? Here’s what we break down:

• Why open houses create eyeballs and foot traffic you can’t get anywhere else.
• How they give buyers a no-pressure way to tour homes and “shop” agents.
• The reason agents should treat them as a lead-generation machine (yes, even without a buyer-broker agreement).
• The urgency and FOMO that open houses build when buyers see others walking through.
• Real-time feedback sellers and agents can use to adjust their strategy.

Bottom line: Open houses aren’t dead — they’re just misunderstood.

Whether you’re a buyer looking for a low-barrier way to explore homes or an agent hoping to build your pipeline, this episode will show you how to make open houses work for you. 👉 Hit play and let’s get real about open houses. 


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