In episode 140 of Get richer, teacher podcast we explore the surprising benefits of having a smaller, more engaged audience for your language teaching business.

Tune in to the episode and: 

• Discover how having a more focused audience can help you establish yourself as an authority in your niche.
• Learn why building meaningful connections with fewer, engaged followers is often more effective than trying to reach a large crowd.
• Find out how focusing on a smaller audience can lead to more sustainable success by prioritizing value over volume.
• Understand the importance of creating a standout offer that meets your audience’s needs rather than just growing your follower count.

Want to grow your business with group language courses? Take my quiz to see if you’re re

I have seen many people who felt it was a good idea to start a business. They believed they had been sold a dream of freedom. But the minute they encounter a hurdle, they give up. People give up when there is a problem because they think it's a sign they shouldn't be doing it. But that’s not true. What they often lack is resilience.

In episode 139 of the Get Richer podcast, I talked about: 

• The realisation that nobody is going to come to save you 
• The misconception that if your clients don’t succeed, it’s your fault 
• Emotions in business 
• My personal struggles and how resilience helped me stay on track. 

Want to grow your business with group language courses? Take my quiz to see if you’re ready! 

Today I have a special episode for you. Recently, I had a fascinating conversation with Martin, an ELT professional with a passion for empowering language teachers like yourself.

We talked about:

• The importance of changing the perception of TEFL as a temporary, low-quality profession 
• Misleading information and inaccurate portrayals of TEFL found online 
• Martin’s book ‘More Than a Gap Year Adventure,’ in which he encourages teachers to take responsibility for their own development, offering practical advice on how to progress beyond entry-level positions and achieve personal growth.

Tune in to the episode and don’t hesitate to share your stories about how other people perceive your teaching job – just DM me on Instagram :)

Feel free to access the link above and get yourself a copy of Martin’s book!

Hey there!

This week we dive even deeper into the topic of feeling discouraged with your business – I’m talking about giving up on your business. 

In episode 137 of Get richer, teacher podcast I talk about:

• the normalcy of periods of doubt and the occasional desire to burn it all down
• the pressure to keep your business open if it's not working for you
• the importance of making your own decisions.

Additionally, I’ll provide you with advice on how to navigate the emotions and practicalities of quitting or transitioning to something new.

If you want to learn how to build a teaching business that aligns with your values then check out my new audio course.

In episode 135 of Get richer, teacher podcast, you’ll hear insights from my client Olivia, a successful language teacher who has built a thriving business by leveraging her unique skills and expertise.

In This Episode:

• Olivia shares how her civil engineering background became a unique selling point.
• You’ll learn about the benefits of setting clear timelines for courses.
• Olivia discusses the importance of being part of a supportive coaching community, such as the community

If you’re considering joining the Rocket Accelerator, I’d love to talk to you about it and to see if we’re a good fit to work together inside the program! Contact me via email or social media to schedule a chat! Hurry up, spots are limited.

In episode 134 of Get richer, teacher podcast I addressed the burning question I often get: when is the best time to join my coaching program, the Rocket Accelerator?

Tune in to the episode to learn:

– what makes the Rocket Accelerator special

– what you can expect from the program

– who is the Rocket Accelerator not for

– why now is the best time to join the program.

odcast, I dive into why that’s the case.

We’ll explore:

• Why language teaching requires a different approach compared to other subjects
• What mindsets teachers need to unlearn to become successful entrepreneurs
• Why tailored advice and relevant examples make a big difference in business courses for language teachers, leading to better results

The Language Course Worth Gold challenge is back. Over 4 days I will teach you how to build a course that your students will be desperate to sign up to. Sign up here.

After last week's discussion on why traditional language courses might be outdated (if you missed it - here’s the episode:Why traditional language courses don’t work anymore), this week we're diving into something more practical—how to build an effective marketing strategy for your group course.

In this episode, we cover:

• Proof of Concept: Starting with one-to-one classes to better understand your target audience's needs and validate your course idea before transitioning to group courses.
• Validating Your Course Idea: Creating minimal viable offers, such as workshops or beta versions of your course, to gather feedback and refine your course and marketing.
• Nurturing Phase: Attracting potential students with specific content – nurturing them by addressing their problems, needs and aspirations.
• Launching and Selling: The importance of a well-prepared marketing campaign and launch plan to ensure the success of your course. 

Ready to finally scale your business with a group program? You’ll be happy to find out that my Language Course Worth Gold challenge is back! It;s completely free to attend and starts on the 1st July! Sign up here.

Let’s shake things up and dive into why traditional language courses may no longer be effective. Ready for some real talk about language learning? Episode 131 of the Get richer, teacher podcast is for you!

Here’s what I’m chatting about in this episode:

• The limitations of traditional language courses and why they fail modern learners.
• Rethinking the goals of language learning beyond just fluency.
• The importance of embracing individual learner needs and motivations.
• The negative impact of irrelevant course content on learner engagement.
• A call for a human-centered, personalized approach to language education.

Tune in for a thought-provoking chat that could change how you think about teaching and learning languages.

If you’re interested in hearing more about effective, profitable group language classes of the future and learning how to sell them, then you can;t miss my talk at the free Teacher Talk Sales Summit on 13-14th June! Get your free ticket here.