In this, episode 182 of Digital Marketing Radio, I share 'Get Started', chapter 1 with you from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com.

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So many digital marketing possibilities. Where to begin?

The temptation is often to start afresh. To light the touchpaper on a fresh project, marking the start of a new year. But that’s not what Tim Matthews, author of ‘The Professional Marketer’ is doing.

1) Integration is key – Tim Matthews

Tim says: “The biggest challenge I see in 2017 and beyond is integration. And what I mean by that is we have so many new marketing technologies, and there’s so much bad data still in the system.

“For 2017, my goal is to clean up my act. Clean up my data, and understand where my leads are coming from, and where my influence is coming from.”

Lesson one – it’s likely that gold will be found in your existing analytics… but only if you have good data. Clean up your own data and vow to maintain good data from now on.

Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.