Bob Zukowski joins Ari for this episode to discuss his manufacturing journey and how he founded Custom Sleep Technology. As the name would indicate, they make custom made sleep products designed specifically for the body of their customer, so they get restful, healthful sleep.

 

Bob has a real passion for the materials, design, technology and even marketing of his product, and he talks to Ari about how they all come together.

 

Bob talks through the patent process he took on at the start of the business. He then discusses the switch from outsourcing to self-fabrication after the retirement of his initial fabricator. After that, marketing the product took the forefront and Bob explains the use of SEO, online advertising, and affiliate marketing to bring the product to the market.

 

Finally, Bob talks about the technology he is currently innovating to create a phenomenal service, which he hopes to use either to franchise, or to leverage with retail partners.

 

There's so much innovation going on in manufacturing right now, and we are so proud to tell these stories!

 

Bob's favorite business author: Michael Porter

 

Bob Zukowski, Custom Sleep Technology

Website: https://customsleeptech.com/

Facebook: https://www.facebook.com/customsleeptechnology

YouTube: https://www.youtube.com/@customsleeptechnology6432

LinkedIn: https://www.linkedin.com/company/custom-sleep-technology/

Bob's LinkedIn: https://www.linkedin.com/in/robertzukowski/

 

Ari Santiago, CEO, CompassMSP

Company Website: https://compassmsp.com/

Company LinkedIn: https://www.linkedin.com/company/compass-msp/

Podcast Facebook: https://www.facebook.com/MadeinAmericaPodcast Podcast LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ari

Podcast YouTube:  https://youtube.com/c/MadeinAmericaPodcastwithAri

Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/

 

https://madeinamerica.compassmsp.com/ 

https://blog.compassmsp.com/ 

https://compassmsp.com/about 

 

 

Bob and Ari discuss:

Innovation

Sleep technology

Patents

Online marketing

Affiliate marketing