Episode Summary

Conferences can be overwhelming — packed schedules, endless sessions, and nonstop noise — but the real value rarely comes from sitting in a room taking notes. In this episode of Beyond the Post, Robb breaks down how creators can actually get the most out of conferences by focusing on relationships, not just information.

Drawing from recent conference experience and nearly two decades in podcasting, this episode explores practical ways to spark meaningful conversations, stand out in a crowd, and make it incredibly easy for people to find your content. From wearing conversation-starting t-shirts to using QR codes and NFC cards, Robb explains how small intentional choices can lead to big creative opportunities — including collaborations, guest appearances, and long-term connections.

Key Takeaways

• Conferences are more valuable for networking than pure education
• Hallway conversations often matter more than conference sessions
• Wearing something that invites conversation lowers the barrier to connection
• Creators should make their content easy to access instantly
• QR codes and NFC cards remove friction when sharing your work
• A clear, practiced elevator pitch makes conversations more effective
• Relationships — not business cards — are the real takeaway from events

Quotes

• “Conferences aren’t about collecting sessions, they’re about building relationships.”
• “If someone has to search for your podcast later, you’ve already lost the moment.”
• “The easier it is for someone to find your content, the more likely they will.”
• “Your elevator pitch shouldn’t explain everything, it should invite curiosity.”

Links & Resources Mentioned

• Blinq — https://blinq.me
• Dot Cards — https://dotcards.net

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