Beyond the Post

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In this episode of Beyond the Post, we explore what it means to develop the creator hustle mindset—a perspective that encourages experimentation, skill development, and building creative projects that can grow into something meaningful.

The conversation starts with personal experiences about encouraging creativity and entrepreneurial thinking, including discussions about helping younger generations develop skills beyond traditional career paths. Podcasting is highlighted as a powerful side hustle that builds real-world abilities like storytelling, editing, marketing, and communication.

We also break down the realities of content creation and why many podcasts struggle to survive past their first few episodes. Persistence, patience, and continuous learning are key themes as we discuss what it really takes to grow a show over time.

The episode also covers tools that can help streamline podcast workflows, insights about promotion versus simple announcements, and reflections on lessons learned throughout the season.

Whether you're a new podcaster or an experienced creator, this episode is about adopting a mindset that turns creativity into opportunity.

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In this episode of Beyond the Post, we break down what it actually takes to go from unknown creator to trusted authority without chasing trends, broad audiences, or viral moments. We explore how narrowing your positioning, committing to consistency, and delivering repeatable value can transform a podcast from “just another show” into a respected voice within a specific market. Whether you're launching in a technical niche, creative industry, or emerging sector, this episode outlines the framework for becoming the go-to resource in your category. Authority isn’t accidental. It’s engineered.

• Finding Kels
• BLEAV Network

• Authority starts with clarity of positioning
• Narrow focus builds faster recognition
• Trust compounds through consistent value delivery
• Repetition builds brand memory
• Expertise beats trend-chasing
• Focused podcasts monetize more effectively

• “You don’t become an authority by speaking to everyone — you become one by serving someone deeply.”
• “Consistency turns familiarity into trust.”
• “Focused creators grow faster because their message travels further.
• “Authority isn’t about being loud. It’s about being clear.”

Explore more creator strategy episodes at: Beyond the Post Website: https://beyondthepost.fm

Support the show and get bonus content: Beyond the Post Patreon: https://www.patreon.com/beyondthepost

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Robb spent a weekend attending Do Your Weird Thing, the immersive creative workshop led by Brian Brushwood.

In this episode, Robb breaks down what the experience was actually like, not just the exercises, but the mindset shifts that came with them.

• “Weird” is often the most valuable and memorable part of creative work
• Permission is a powerful creative unlock — especially when it’s self-granted
• Creative resistance usually signals something important, not something wrong
• Workshops don’t need answers — they need the right questions
• Community accelerates confidence when everyone is taking creative risks together

No guest interview in this episode.

Brian Brushwood is referenced throughout the episode as the creator and facilitator of Do Your Weird Thing. He is a magician, entertainer, and educator best known for helping creators clarify their voice, confidence, and creative identity.

• “The thing you’re most afraid to show is usually the thing people connect with.”
• “Weird isn’t a problem to fix — it’s the signal.”
• “You don’t need permission, but it helps when someone shows you why you don’t.”

• Do Your Weird Thing with Brian Brushwood
• https://www.scamstuff.com/products/do-your-weird-thing-with-brian-and-matt-december-2025?_pos=1&_sid=6371191e3&_ss=r&variant=47050469998814

If this episode resonated with you, take a moment to think about what your “weird thing” might be — and whether you’re giving yourself permission to explore it.

Support the show and get access to bonus content:

• Beyond the Post Website: https://beyondthepost.fm
• Beyond the Post Patreon: https://www.patreon.com/beyondthepost

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In this episode of Beyond the Post, hosts Robb Dunwood and Bodie Grimm break down what podcast promotion actually looks like — and why most creators are getting it wrong. Drawing on nearly two decades of podcasting experience and listener research, they explain the critical difference between announcing an episode and promoting a show.

The conversation centers around three practical, low-effort strategies that directly align with how real listeners discover podcasts today. From leveraging personal recommendations, to making your show searchable with keyword-rich titles, to using social media effectively instead of just dropping links, this episode delivers tactical guidance podcasters can apply immediately — without changing their format, gear, or publishing schedule.

• The #1 way people discover podcasts is direct personal recommendation — not ads or algorithms.
• Most podcasters don’t talk about their own show enough in everyday conversations.
• Clear, keyword-rich podcast titles dramatically improve discoverability in podcast apps.
• A 10–12 word descriptive subtitle can outperform clever or vague show names.
• Social media works best when it includes a hook, context, and a clear call to action — not just “new episode out.”
• Making it easy to listen (Spotify, Apple Podcasts, YouTube links) removes friction and boosts conversions.

• “A lot of people think they’re doing podcast marketing — but they really aren’t.”
• “Don’t just announce. Promotion requires context and intent.”
• “It requires you to change nothing about your show — just tell people it exists.”
• “If someone can’t tell what your podcast is about from the title, they won’t search for it.”

• Podcast listening platforms:
• Apple Podcasts
• Spotify
• YouTube
• Podcast hosting & workflow references:
• Auphonic
• Riverside (listener discovery survey referenced)

• Beyond the Post — https://beyondthepost.fm
• Podcast app search & recommendation charts
• Listener discovery research referenced from Riverside
• Call to Action

If you found this episode helpful, tell someone about it — that’s literally the point of this episode.

• Visit Beyond the Post: https://beyondthepost.fm
• Support the show on Patreon: https://www.patreon.com/beyondthepost
• Your recommendation is the most powerful marketing tool this podcast has.

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Conferences can be overwhelming — packed schedules, endless sessions, and nonstop noise — but the real value rarely comes from sitting in a room taking notes. In this episode of Beyond the Post, Robb breaks down how creators can actually get the most out of conferences by focusing on relationships, not just information.

Drawing from recent conference experience and nearly two decades in podcasting, this episode explores practical ways to spark meaningful conversations, stand out in a crowd, and make it incredibly easy for people to find your content. From wearing conversation-starting t-shirts to using QR codes and NFC cards, Robb explains how small intentional choices can lead to big creative opportunities — including collaborations, guest appearances, and long-term connections.

• Conferences are more valuable for networking than pure education
• Hallway conversations often matter more than conference sessions
• Wearing something that invites conversation lowers the barrier to connection
• Creators should make their content easy to access instantly
• QR codes and NFC cards remove friction when sharing your work
• A clear, practiced elevator pitch makes conversations more effective
• Relationships — not business cards — are the real takeaway from events

• “Conferences aren’t about collecting sessions, they’re about building relationships.”
• “If someone has to search for your podcast later, you’ve already lost the moment.”
• “The easier it is for someone to find your content, the more likely they will.”
• “Your elevator pitch shouldn’t explain everything, it should invite curiosity.”

• Blinq — https://blinq.me
• Dot Cards — https://dotcards.net

• 🌐 Beyond the Post Website: https://beyondthepost.fm
• ❤️ Beyond the Post Patreon: https://www.patreon.com/beyondthepost

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In this episode of Beyond the Post, the conversation kicks off with a deep dive into mobile recording workflows, sparked by the recent purchase of the DJI Mic 2. The discussion centers on why great audio is often more important than perfect visuals, especially for creators capturing real-life moments on the go. From pairing wireless microphones with compact cameras to using everyday smartphones as primary recording tools, the episode emphasizes practicality over perfection.

Beyond the gear talk, the episode explores the emotional and long-term value of recording everyday life — from documenting family conversations to preparing for future creative opportunities. With real-world examples from charity live streams and casual family recordings, this episode encourages creators to embrace simple setups, overcome the discomfort of recording in public, and focus on preserving meaningful stories before they’re lost.

• The DJI Mic 2 is a powerful upgrade for mobile and run-and-gun recording.
• Great audio often matters more than having the most expensive camera.
• Your phone is still the best camera if it’s the one you’ll actually use.
• Recording everyday moments creates long-term personal and creative value.
• Lighting plays a bigger role in video quality than most people realize.
• Being comfortable recording in public takes practice — but it’s worth it.
• Simple, reliable gear setups lead to more consistent content creation.

• “The best camera is the one you actually have with you.”
• “Audio quality will save bad video — bad audio ruins everything.”
• “You don’t realize the value of these recordings until years later.”
• “Stop waiting for the perfect setup and just hit record.”

• DJI Mic 2 – Wireless microphone system for mobile creators
• DJI Osmo Pocket – Compact stabilized camera for on-the-go recording
• Smartphones – Used as primary cameras for convenience and accessibility
• Wireless Lavalier Microphones – For improving audio quality in any setup
• Basic Lighting Solutions – Small lights that dramatically improve video quality

• DJI Mic 2: https://www.dji.com/mic-2
• DJI Osmo Pocket: https://www.dji.com/osmo-pocket
• Beyond the Post Website: https://beyondthepost.fm
• Beyond the Post Patreon: https://www.patreon.com/beyondthepost

If you’re enjoying Beyond the Post, consider supporting the show and helping us keep these conversations going.

• Visit https://beyondthepost.fm
• Support the podcast on Patreon: https://www.patreon.com/beyondthepost

Your support helps us continue creating honest, creator-focused conversations.

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In this episode, I share my experience editing a Thanksgiving special episode of the Kilowatt podcast entirely within Riverside. Transitioning from Final Cut Pro to Riverside presented challenges, prompting me to reflect on the importance of choosing efficient tools that align with my workflow. I discuss the role of AI in content creation, the risks of adopting too many platforms, and the significance of community collaboration among creators. We encourage listeners to explore tools that best fit their creative processes while anticipating future discussions on AI and creativity.

• Editing inside Riverside can dramatically simplify workflows for certain projects.
• Creators often juggle too many tools—simplifying can save time and reduce friction.
• Switching software has both financial and emotional costs.
• AI is rapidly becoming a practical assistant for content creation, not just a novelty.
• Community conversations often uncover better tools and approaches than working alone.
• Free podcast hosting platforms exist, but “free” isn’t always the best fit for long-term goals.
• DaVinci Resolve’s stability makes it an appealing alternative to Premiere for many editors.
• The creator landscape is shifting toward integrated, all-in-one tools.

• “There are tools that help us create, but when they get in the way, it’s time to rethink.”
• “Switching tools isn't just a cost in money, it’s a cost in time and brainpower.”
• “AI isn’t replacing creativity; it’s removing the busywork.”

While specific URLs were not spoken in the transcript, the following tools were explicitly referenced and should be included:

• Riverside — https://riverside.fm
• Canva — https://canva.com
• Adobe Creative Cloud — https://adobe.com
• DaVinci Resolve — https://blackmagicdesign.com/products/davinciresolve

• Beyond the Post Website - https://beyondthepost.fm
• Support the show on Patreon - https://www.patreon.com/beyondthepost

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In this episode, Robb and I break down the complete editing workflow we use to move from Riverside.fm’s built-in editor to a fully organized Final Cut Pro project. Editing often takes far longer than we expect, especially when we skip organizational steps.

We walk through exactly how we export segmented clips, comments, and chapter markers from Riverside, then bring those assets into Final Cut Pro for a fast triage pass. This early triage allows us to move quickly through multi-track timelines, identify problem areas, and get a feel for the story before committing to detailed edits. By focusing on organization upfront, we dramatically reduce the mental load and spend more time polishing the moments that actually matter. We close by inviting listeners to share their own editing workflows and tips as we continue building a smarter, more supportive creator community.

• Effective organization before editing dramatically reduces time spent on long episodes
• Riverside’s export tools - segmented clips, comments, and chapter markers, speed up the import process
• Final Cut Pro triage pass helps identify cuts quickly and reduces cognitive load
• A rough early triage allows for faster fine-tuning later
• Proper workflow can save up to two hours on long edits
• Iterating across multiple tracks becomes easier with a well-structured project
• Efficiency in the edit frees up more time for creativity (and family!)
• Community-driven workflows lead to better results for podcasters at any level

• “Organization isn’t optional—it’s the difference between a two-hour edit and a twelve-hour disaster.”
• “Riverside gives you way more metadata than you think. Use it. It saves you energy later.”
• “Triage first. Edit second. That’s how you keep your brain from melting.”
• “A good workflow removes decisions so you can focus on the story.”

• Riverside.fm (recording & timeline exporting)
• Final Cut Pro (primary editing & triage environment)
• Multi-track video timelines from Riverside’s export package
• Chapter markers, segmented clips & comments via Riverside’s export panel

• Riverside.fm — https://riverside.fm
• Final Cut Pro — https://www.apple.com/final-cut-pro/
• Beyond the Post Website — https://beyondthepost.fm
• Beyond the Post Patreon — https://www.patreon.com/beyondthepost

Enjoying the episode? Have your own Riverside → FCP workflow tips?

We’d love to hear what’s working for you—or what’s slowing you down.

👉 Share your workflows, questions, or episode ideas with us

👉 Support the show and get bonus content on Patreon

👉 Explore more episodes and resources at https://beyondthepost.fm

Patreon: https://www.patreon.com/beyondthepost

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In this episode of Beyond the Post, hosts Robb Dunewood and Bodie Grimm share the ultimate guide to being a great podcast guest, breaking down exactly what separates memorable, high-value guests from the ones listeners forget. They explore how to prepare for a podcast appearance, how to build rapport with host(s), and the most effective ways to share your expertise without sounding overly promotional.

You’ll learn the essential skills every successful guest needs, storytelling, audience awareness, technical readiness, and conversational flow. Robb and Bodie also highlight the most common mistakes guests make and offer practical, actionable strategies that help you stand out, deliver value, and become the kind of guest every podcast host wants to invite back.

Beyond the Post Website – https://beyondthepost.fm

Join Beyond the Post on Patreon – https://beyondthepost.fm/patreon

• Strong podcast guesting starts with relationship-building, connect with hosts before pitching.
• Prepare clear talking points so you can deliver value without over-explaining or rambling.
• Great guests support the host’s platform rather than focusing solely on self-promotion.
• Authenticity and relatable storytelling keep listeners engaged and make your message memorable.
• Avoid jargon, simplicity and clarity are key to listener retention.
• Listen to earlier episodes of the show to understand the tone, pacing, and audience expectations.
• Integrate your offer or expertise naturally, don’t force promotional moments.
• Follow up after the interview and stay connected to build long-term podcast relationships.

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In this episode, we break down the massive opening-weekend success of James Gunn’s new Superman movie, a $220 million debut supported by a $200 million marketing budget. This episode presents five core marketing principles that any creator can implement immediately. From the underrated power of word-of-mouth to building a listener community, this episode reframes podcast marketing as the essential companion to great content, because even a solid show can't grow without intentional promotion.

• Beyond the Post Website
• Join Beyond the Post on Patreon
• Superman (2025)

• Even world-class content fails without intentional marketing.
• The Superman movie’s success highlights the disproportionate role of promotion.
• Podcasters should spend at least equal time on marketing as they do on production.
• Word-of-mouth is still one of the strongest listener acquisition tools.
• Social media should offer value, not just announcements.
• Guest appearances expand reach—when strategically chosen.
• Strong titles and descriptions improve discoverability through SEO.
• Newsletters and communities keep existing listeners engaged and returning.

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