Beyond the Post

Beyond the Post | Season 5, Episode 3

In this episode of Beyond the Post, Robb Dunewood and Bodie Grimm explore how to find your niche, build authority, and turn your existing expertise into valuable content.

Becoming a content creator doesn't necessarily mean reinventing yourself. The skills you've developed throughout your career and personal life may already provide the foundation for a podcast, YouTube channel, or creator business.

Robb and Bodie discuss how to identify your expertise by paying attention to the questions people repeatedly ask you. They share examples of creators building audiences and businesses around specialized knowledge, explain the importance of establishing trust, and offer a practical approach to generating content ideas without starting from scratch.

Whether you're looking to launch a podcast, build a personal brand, or turn your expertise into a business, this episode provides a starting point for finding your voice and creating content that serves an audience.

• Find your niche: Identify a skill or area of expertise that people recognize you for.
• Write down three questions: Think of questions people regularly ask you about that subject.
• Choose one question: Select one you can answer confidently.
• Create content: Record a short video, produce a brief podcast episode, or write a newsletter answering that question.

The goal isn't perfection. It's getting comfortable creating content and sharing what you know.

Keep the conversation going at Beyond the Post, support the show and get more from the community on Patreon, and subscribe to Beyond the Post so you never miss an episode.

• Patreon

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In this episode of Beyond the Post, Robb Dunewood and Bodie Grimm tackle one of the biggest decisions aspiring full-time content creators face: when is it actually safe to leave your day job? Drawing from Robb's transition out of corporate America and Bodie's preparations for retirement, they explore the financial realities of making the leap, including health insurance, unpredictable income, taxes, delayed payments, and the importance of building multiple revenue streams. But money is only part of the equation. They also discuss protecting family relationships, setting personal boundaries, finding a supportive creator community, and treating content creation like a real business. If you're dreaming of becoming a full-time creator, this conversation will help you figure out whether you're ready to make the move without putting everything you've worked for at risk.

• Review your finances: Write down your monthly income, expenses, savings, and financial obligations.
• Calculate your runway: Determine how much money you'll need to cover your expenses for six months to a year without relying on consistent creator income.
• Identify hidden costs: Account for health insurance, taxes, business expenses, subscriptions, emergencies, and retirement considerations.
• Build a budget: Create a realistic budget for your creator business, including anticipated revenue and expenses.
• Talk with your family: Discuss your plans, financial expectations, and the sacrifices that may come with pursuing content creation full-time.
• Establish boundaries: Ask family members and friends what they're comfortable having shared publicly, including personal information, photos, and stories.

Keep the conversation going at Beyond the Post, support the show and get more from the community on Patreon, and subscribe to Beyond the Post so you never miss an episode.

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In this episode of Beyond the Post, Bodie and Robb kick off Season 5 with a simple idea: you’re not starting from zero.

If you’ve spent years building a career, solving problems, learning from mistakes, and becoming the person others come to for help, you already have something valuable to build on. The challenge is learning how to take that experience and turn it into content.

Bodie and Robb talk about making the shift from working inside someone else’s system to building your own, defining what success actually looks like, recognizing the expertise you may be overlooking, and getting started before everything feels perfect. They also discuss boundaries, family support, learning in public, and why failure is often just useful data.

Whether you’re thinking about retirement, changing careers, starting a side hustle, or simply wondering if you have something worth sharing, this episode is about finding your starting point and taking the first step. Pasted text

• Finish the sentence: “I am building this because within the next three years, I want it to help me ______.”
• Break that larger goal into smaller milestones you can actually work toward.
• Write down the questions people already come to you for help answering. Those questions may reveal expertise you can build content around.
• If you’re learning rather than teaching, write down what you want to learn and who could help you explore it.
• Pay attention to the negative thoughts that keep you from starting. Reframe them into something that helps you move forward. Pasted text Pasted text Pasted text

Keep the conversation going at Beyond the Post, support the show and get more from the community on Patreon, and subscribe to Beyond the Post so you never miss an episode.

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In this episode of Beyond the Post, Bodhi gives a quick preview of what’s coming in Season 5. This season takes a more structured approach, with episodes designed to build on one another like a class, taking creators from identifying the value in their experience to making bigger transitions as their projects grow. Bodhi and Rob will dig into finding authority, creating more time for creative work, and navigating the practical realities of moving toward part-time or full-time content creation, including money, health insurance, retirement, and keeping work, family, and life from getting steamrolled along the way. Season 5 begins October 7.

Keep the conversation going at Beyond the Post, support the show and get more from the community on Patreon, and subscribe to Beyond the Post so you never miss an episode.

• Beyond the Post Patreon

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Listen now 👇

https://beyondthepost.fm

Support the show:

https://www.patreon.com/beyondthepost

In this episode of Beyond the Post, we explore what it means to develop the creator hustle mindset—a perspective that encourages experimentation, skill development, and building creative projects that can grow into something meaningful.

The conversation starts with personal experiences about encouraging creativity and entrepreneurial thinking, including discussions about helping younger generations develop skills beyond traditional career paths. Podcasting is highlighted as a powerful side hustle that builds real-world abilities like storytelling, editing, marketing, and communication.

We also break down the realities of content creation and why many podcasts struggle to survive past their first few episodes. Persistence, patience, and continuous learning are key themes as we discuss what it really takes to grow a show over time.

The episode also covers tools that can help streamline podcast workflows, insights about promotion versus simple announcements, and reflections on lessons learned throughout the season.

Whether you're a new podcaster or an experienced creator, this episode is about adopting a mindset that turns creativity into opportunity.

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In this episode of Beyond the Post, we break down what it actually takes to go from unknown creator to trusted authority without chasing trends, broad audiences, or viral moments. We explore how narrowing your positioning, committing to consistency, and delivering repeatable value can transform a podcast from “just another show” into a respected voice within a specific market. Whether you're launching in a technical niche, creative industry, or emerging sector, this episode outlines the framework for becoming the go-to resource in your category. Authority isn’t accidental. It’s engineered.

• Finding Kels
• BLEAV Network

• Authority starts with clarity of positioning
• Narrow focus builds faster recognition
• Trust compounds through consistent value delivery
• Repetition builds brand memory
• Expertise beats trend-chasing
• Focused podcasts monetize more effectively

• “You don’t become an authority by speaking to everyone — you become one by serving someone deeply.”
• “Consistency turns familiarity into trust.”
• “Focused creators grow faster because their message travels further.
• “Authority isn’t about being loud. It’s about being clear.”

Explore more creator strategy episodes at: Beyond the Post Website: https://beyondthepost.fm

Support the show and get bonus content: Beyond the Post Patreon: https://www.patreon.com/beyondthepost

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Robb spent a weekend attending Do Your Weird Thing, the immersive creative workshop led by Brian Brushwood.

In this episode, Robb breaks down what the experience was actually like, not just the exercises, but the mindset shifts that came with them.

• “Weird” is often the most valuable and memorable part of creative work
• Permission is a powerful creative unlock — especially when it’s self-granted
• Creative resistance usually signals something important, not something wrong
• Workshops don’t need answers — they need the right questions
• Community accelerates confidence when everyone is taking creative risks together

No guest interview in this episode.

Brian Brushwood is referenced throughout the episode as the creator and facilitator of Do Your Weird Thing. He is a magician, entertainer, and educator best known for helping creators clarify their voice, confidence, and creative identity.

• “The thing you’re most afraid to show is usually the thing people connect with.”
• “Weird isn’t a problem to fix — it’s the signal.”
• “You don’t need permission, but it helps when someone shows you why you don’t.”

• Do Your Weird Thing with Brian Brushwood
• https://www.scamstuff.com/products/do-your-weird-thing-with-brian-and-matt-december-2025?_pos=1&_sid=6371191e3&_ss=r&variant=47050469998814

If this episode resonated with you, take a moment to think about what your “weird thing” might be — and whether you’re giving yourself permission to explore it.

Support the show and get access to bonus content:

• Beyond the Post Website: https://beyondthepost.fm
• Beyond the Post Patreon: https://www.patreon.com/beyondthepost

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In this episode of Beyond the Post, hosts Robb Dunwood and Bodie Grimm break down what podcast promotion actually looks like — and why most creators are getting it wrong. Drawing on nearly two decades of podcasting experience and listener research, they explain the critical difference between announcing an episode and promoting a show.

The conversation centers around three practical, low-effort strategies that directly align with how real listeners discover podcasts today. From leveraging personal recommendations, to making your show searchable with keyword-rich titles, to using social media effectively instead of just dropping links, this episode delivers tactical guidance podcasters can apply immediately — without changing their format, gear, or publishing schedule.

• The #1 way people discover podcasts is direct personal recommendation — not ads or algorithms.
• Most podcasters don’t talk about their own show enough in everyday conversations.
• Clear, keyword-rich podcast titles dramatically improve discoverability in podcast apps.
• A 10–12 word descriptive subtitle can outperform clever or vague show names.
• Social media works best when it includes a hook, context, and a clear call to action — not just “new episode out.”
• Making it easy to listen (Spotify, Apple Podcasts, YouTube links) removes friction and boosts conversions.

• “A lot of people think they’re doing podcast marketing — but they really aren’t.”
• “Don’t just announce. Promotion requires context and intent.”
• “It requires you to change nothing about your show — just tell people it exists.”
• “If someone can’t tell what your podcast is about from the title, they won’t search for it.”

• Podcast listening platforms:
• Apple Podcasts
• Spotify
• YouTube
• Podcast hosting & workflow references:
• Auphonic
• Riverside (listener discovery survey referenced)

• Beyond the Post — https://beyondthepost.fm
• Podcast app search & recommendation charts
• Listener discovery research referenced from Riverside
• Call to Action

If you found this episode helpful, tell someone about it — that’s literally the point of this episode.

• Visit Beyond the Post: https://beyondthepost.fm
• Support the show on Patreon: https://www.patreon.com/beyondthepost
• Your recommendation is the most powerful marketing tool this podcast has.

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Conferences can be overwhelming — packed schedules, endless sessions, and nonstop noise — but the real value rarely comes from sitting in a room taking notes. In this episode of Beyond the Post, Robb breaks down how creators can actually get the most out of conferences by focusing on relationships, not just information.

Drawing from recent conference experience and nearly two decades in podcasting, this episode explores practical ways to spark meaningful conversations, stand out in a crowd, and make it incredibly easy for people to find your content. From wearing conversation-starting t-shirts to using QR codes and NFC cards, Robb explains how small intentional choices can lead to big creative opportunities — including collaborations, guest appearances, and long-term connections.

• Conferences are more valuable for networking than pure education
• Hallway conversations often matter more than conference sessions
• Wearing something that invites conversation lowers the barrier to connection
• Creators should make their content easy to access instantly
• QR codes and NFC cards remove friction when sharing your work
• A clear, practiced elevator pitch makes conversations more effective
• Relationships — not business cards — are the real takeaway from events

• “Conferences aren’t about collecting sessions, they’re about building relationships.”
• “If someone has to search for your podcast later, you’ve already lost the moment.”
• “The easier it is for someone to find your content, the more likely they will.”
• “Your elevator pitch shouldn’t explain everything, it should invite curiosity.”

• Blinq — https://blinq.me
• Dot Cards — https://dotcards.net

• 🌐 Beyond the Post Website: https://beyondthepost.fm
• ❤️ Beyond the Post Patreon: https://www.patreon.com/beyondthepost

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In this episode of Beyond the Post, the conversation kicks off with a deep dive into mobile recording workflows, sparked by the recent purchase of the DJI Mic 2. The discussion centers on why great audio is often more important than perfect visuals, especially for creators capturing real-life moments on the go. From pairing wireless microphones with compact cameras to using everyday smartphones as primary recording tools, the episode emphasizes practicality over perfection.

Beyond the gear talk, the episode explores the emotional and long-term value of recording everyday life — from documenting family conversations to preparing for future creative opportunities. With real-world examples from charity live streams and casual family recordings, this episode encourages creators to embrace simple setups, overcome the discomfort of recording in public, and focus on preserving meaningful stories before they’re lost.

• The DJI Mic 2 is a powerful upgrade for mobile and run-and-gun recording.
• Great audio often matters more than having the most expensive camera.
• Your phone is still the best camera if it’s the one you’ll actually use.
• Recording everyday moments creates long-term personal and creative value.
• Lighting plays a bigger role in video quality than most people realize.
• Being comfortable recording in public takes practice — but it’s worth it.
• Simple, reliable gear setups lead to more consistent content creation.

• “The best camera is the one you actually have with you.”
• “Audio quality will save bad video — bad audio ruins everything.”
• “You don’t realize the value of these recordings until years later.”
• “Stop waiting for the perfect setup and just hit record.”

• DJI Mic 2 – Wireless microphone system for mobile creators
• DJI Osmo Pocket – Compact stabilized camera for on-the-go recording
• Smartphones – Used as primary cameras for convenience and accessibility
• Wireless Lavalier Microphones – For improving audio quality in any setup
• Basic Lighting Solutions – Small lights that dramatically improve video quality

• DJI Mic 2: https://www.dji.com/mic-2
• DJI Osmo Pocket: https://www.dji.com/osmo-pocket
• Beyond the Post Website: https://beyondthepost.fm
• Beyond the Post Patreon: https://www.patreon.com/beyondthepost

If you’re enjoying Beyond the Post, consider supporting the show and helping us keep these conversations going.

• Visit https://beyondthepost.fm
• Support the podcast on Patreon: https://www.patreon.com/beyondthepost

Your support helps us continue creating honest, creator-focused conversations.

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