Beyond the Post

In this episode, we break down the massive opening-weekend success of James Gunn’s new Superman movie, a $220 million debut supported by a $200 million marketing budget. This episode presents five core marketing principles that any creator can implement immediately. From the underrated power of word-of-mouth to building a listener community, this episode reframes podcast marketing as the essential companion to great content, because even a solid show can't grow without intentional promotion.

• Beyond the Post Website
• Join Beyond the Post on Patreon
• Superman (2025)

• Even world-class content fails without intentional marketing.
• The Superman movie’s success highlights the disproportionate role of promotion.
• Podcasters should spend at least equal time on marketing as they do on production.
• Word-of-mouth is still one of the strongest listener acquisition tools.
• Social media should offer value, not just announcements.
• Guest appearances expand reach—when strategically chosen.
• Strong titles and descriptions improve discoverability through SEO.
• Newsletters and communities keep existing listeners engaged and returning.

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🎙️ Beyond the Post – Pre-Season 4: Setting the Stage

Hosts Robb Dunewood and Bodie Grimm are back and warming up for Season 4 of Beyond the Post! In this special pre-season episode, they lay out the vision for the upcoming season and get real about what content creators actually need — no fluff, just actionable insights.

🧠 In this episode:

• Why Season 4 is being structured like a class — but a fun one!
• Robb’s take on the importance of utility over noise
• How Bodie’s editing projects (and mistakes) became teachable moments
• The difference between “procrastinating with purpose” vs. avoiding the work
• Why every topic this season will end with a list of “Action Steps”
• Email your thoughts to Bodie at Beyond the Post dot FM or Robb at Beyond the Post dot FM

🔍 Key Insight:

Listeners are smart and busy. Robb and Bodie want to respect your time by focusing on clarity, usefulness, and results. That means tight episodes (10–15 minutes), deep dives with real tools, and practical takeaways you can apply today.

⚙️ Season 4 Themes:

• Simplifying your workflow
• Leveraging AI without overcomplicating things
• Getting started with tools like Final Cut Pro, Descript, and Riverside.fm
• Real strategies for growing your content without selling your soul

🌐 Visit us at BeyondThePost.fm

🎧 Support the show and get extras on Patreon

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We sat down with Yuri from Shure to talk about their latest product the updated MV7i Hybrid Microphone. Whether you're a seasoned podcaster or just getting started, this mic might just change the game. We break down what makes the MV7i different, who it’s for, and why it matters for creators looking to level up their sound. 

🔗 Links from this episode 

🎧 Learn more about the Shure MV7i: https://www.shure.com/en-US/products/microphones/mv7i

🌐 Explore more episodes: https://beyondthepost.fm

Chapters: 

00:00:00 BTP Shure 

00:00:06 Introduction to Season Four 

00:01:46 Interview with Yuri from Shure 

00:03:26 Demonstrating the MB7i Microphone Features 

00:06:40 Real-Time Denoising Technology 

00:08:11 Closing Thoughts on Shure Products

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Welcome to the sausage factory! 🍿

In this special “Between the Post” episode, Bodie and Robb pull back the curtain and let you eavesdrop on the real-time planning for Season 4 of Beyond the Post. From defining our audience to clarifying the transformation we want to offer, we're building Season 4 like a course—for intermediate content creators who are ready to level up.

We ask the big questions:

Who is this season really for?

What kind of podcaster are we speaking to?

Should we focus on ad-supported podcasts or podcasts that support a business?

And wait… should we just ask our listeners what they want?

Spoiler alert: Yes, we should. And we will—with the help of our shiny new Substack.

Whether you're podcasting for passion, profit, or a bit of both, you'll find insight, laughs, and a sneak peek into how Beyond the Post gets made.

🎧 Join the community

💻 Website: www.beyondthepost.com

📬 Substack: https://beyondthepost.substack.com

📱 Socials: @beyondthepostfm on Threads, BlueSky, and more!

👥 Patreon: beyondthepost.fm/patreon

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🎙️ Podcast Growth Isn’t Magic—It’s Strategy

In this episode of Beyond the Post, Bodie and Robb unpack the real tactics that help podcasts get found—without spending a fortune. From transforming titles to crafting killer show descriptions, we’re breaking down what actually moves the needle when it comes to podcast growth.

🔍 What You’ll Learn:

• Why podcast titles and descriptions are more important than you think
• How Bodie boosted downloads with one simple name change
• The secret behind top-ranking podcasts on Listen Notes
• Whether you should niche down—or diversify
• How to use analytics to improve listener retention

Plus: A rant or two, some laughs, and a few mic reviews thrown in for good measure. 😉

Website: https:www.BeyondThePost.fm

📲 Follow us on social: https://instagram.com/beyondthepost.fm

💌 Contact us: bodie @ beyondthepost.fm | robb @ beyondthepost.fm

🎧 Support the show: https://patreon.com/beyondthepost

If you liked this episode, leave a review or share it with a fellow creator—we’d seriously appreciate it!

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Struggling to get more ears on your podcast—especially from folks who’ve never listened to a podcast before? In this episode of Beyond the Post, Rob and Bodie share real-world stories, tips, and tactics to help turn everyday interactions into meaningful connections. Learn how to use QR codes, “Allison’s Maneuver,” and quick links to transform non-podcast listeners into subscribers and fans. If you’re ready to level up your word-of-mouth game and make subscribing to your show ridiculously easy, this is the episode for you!

Links :

• Beyond the Post Website: https://beyondthepost.fm 
• PodLink: https://pod.link 
• SMR Podcast: https://smrpodcast.com 

Make sure to visit https://beyondthepost.fm for everything else—Patreon, our audio podcast, YouTube channel, and more!

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Description:

In this episode of Beyond the Post, Robb Dunwood and Bodie Grimm reflect on their insightful interview with Chris Browning of Popcorn Finance. From the myth of “overnight success” to the importance of finding your unique selling proposition, Chris shares how he turned short, snackable finance content into a full-time gig. Learn why it can take months (or even years) of dedication to see big results and how setting up systems (like using Calendly and Airtable) can save you time and keep you consistent. Discover how Chris knew it was time to hire outside help—and why sometimes you need to outsource tasks so you can focus on your true strengths. Whether you’re just starting out or looking to level up your brand, this deep dive into Chris Browning’s journey is bound to give you actionable ideas and renewed motivation.

Highlights:

• Becoming an “overnight success” after years of consistent work
• The power of a clear unique selling proposition (USP)
• Why and when to hire help (editors, VAs, etc.)
• Set up systems for scheduling, guest intake, and more
• Tips for managing time, money, and creative energy

Links:

• Support the show on Patreon:
• More episodes and info: BeyondThePost.fm

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Missed Part 1? The Story Behind Popcorn Finance? Check it out to hear how Chris turned his love for personal finance into a full-time career. Like what you hear? Be sure to leave a review and subscribe so you don’t miss future episodes packed with insights for creators, podcasters, and entrepreneurs looking to level up their content game.

In Part 2 of our interview with Chris Browning, host of the award-winning Popcorn Finance podcast, we focus on the systems and strategies he’s put in place to grow his show without sacrificing his sanity. Chris candidly discusses how he rationalized the cost of hiring editors and virtual assistants, why “time is money” became his mantra, and the benefits of giving yourself mental space to remain creative.

Key Topics Covered:

• Hiring & Onboarding: Tips on finding the right editor or VA and how to communicate your exact editing style
• Time Management: Why offloading tasks is a game-changer for both productivity and mental health
• Core Tools: A closer look at Chris’s tech stack (ClickUp, Riverside, Reaper, Calendly, Airtable) and how each one fits into his pre- and post-production workflow
• Scaling Your Brand: How freeing up time allows creators to explore new opportunities, write articles, launch multiple shows, and more

Connect with Chris Browning:

• Twitter (X)
• Popcorn Finance Website
• Instagram
• TikTok
• YouTube

Subscribe for more insights from creators who’ve mastered the art of building an online presence, and don’t forget to like and share this episode if you found value!

Support us on Patreon

Subscribe to Beyond the Post on YouTube

Subscribe to Beyond the Post Podcast

If you enjoy the show, please subscribe and leave us a review. Don’t miss Part 1 of our chat with Chris for even more insights on balancing creativity, finances, and running a successful show!

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In this episode of Beyond the Post, we dive into how Chris Browning transformed a side hustle into a successful full-time creative career. Chris, the mind behind the award-winning Popcorn Finance podcast, explains how he leveraged short-form episodes, strategic media mentions, and a disciplined financial plan to break free from the 9-to-5 grind. Discover the unexpected methods Chris used to hone his craft, land brand deals, and create sustainable revenue streams.

Connect with Chris Browning:

• Twitter (X)
• Popcorn Finance Website
• Instagram
• TikTok
• YouTube

Support us on Patreon

Subscribe to Beyond the Post on YouTube

Subscribe to Beyond the Post Podcast

Subscribe for more insights from creators who’ve mastered the art of building an online presence, and don’t forget to like and share this episode if you found value!

Hosted on Acast. See acast.com/privacy for more information.