In this episode, Chatoya explains three key strategies that service based businesses should implement when hosting an event. The first strategy is to develop a profit plan, which helps an event to become economically successful. This can be achieved through the use of budgets and setting revenue goals. The second strategy is to create a marketing plan to spread the word about one's event, so it can reach out to its intended audience easily and effectively. The third strategy is to leverage the community and assets that a business has already established, an action that is often overlooked but highly beneficial.

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Hosting successful events can often be difficult, time-consuming, and exhausting. In this episode, Chatoya gives valuable advice on how to overcome the many obstacles that occur when coordinating and executing and event, making for an efficient process and a rewarding end result.

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Events are a very integral part of entrepreneurship. In this episode of the Butts in Seats podcast we’ll discuss how to leverage free events to grow your audience and make money, even though you’re not charging for tickets.

Events are essential for you to be able to earn higher profits and increase your credibility.

Most entrepreneurs have no event marketing plans.

Biggest Free Event Mistakes

-Not keeping attendees emails.

-Hosting events with no purpose.

-Charging fee for your FIRST event.

Benefits of Hosting Free Events:

-Gain Clients

-Build credibility

-Grows email list/community

Create an event that doesn’t exist in your area already. Figure out what works for you and what your niche is.

Send a survey out to your LOCAL area-these are the majority of the people who will come to your event. Stay in touch with your audience.

Interactivity is a huge part of what makes events successful. Incorporate icebreakers and other activities to hold your audience’s attention.

Create free events around paid products and services you offer.

Pitch your services at the end of the event.

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In this episode we’ll discuss ditching the fluff and making sure you are providing purposeful content at your events. If someone can google the information you are giving at your event, you need to re-examine the value you are giving and the subjects you are focusing on.

We’ll discuss:

-How to organize and price your first event

-How to make money from free events

-How to be purposeful with your events and make money off of them

-How to put on events that your audience actually needs by researching through surveys and social media

Event Marketing Strategies

-Social Media

-Event Calendars

-Testimonials (Video and Survey)

-News Stations

-Affiliate Marketing

-Paid advertising

-Eventbrite

-Landing Page/Website

What is event marketing?

Event marketing is creating a promotional strategy to get people to buy tickets and fill seats at an event.

This starts with finding your audience’s pain points/struggle points are and finding content that answers those questions.

When being purposeful with your content, don’t be afraid to give away some of your secrets. Part of building trust with your audience is showing some vulnerability.

Make sure you give your audience at least 3 pieces of information that are valuable to them that make them build trust and loyalty to you.

In this episode we will discuss the myths and facts when it comes to the different types of events you can use to grow your business. 

Myth 1: You can only make money from events if you have a large following

Myth 2: It’s hard to make profits from events

Myth 3: Event planners are too expensive

Fact 1: Events are very important to entrepreneurship and businesses. Events can help you scale your business

Fact 2: Events can help your business reach higher profits

Fact 3: Events help you increase your credibility, visibility, and establish yourself as an expert in your industry

Fact 4: Events allow you to have hands-on experiences with your clients that you couldn’t have otherwise

5 Types of events to grow your business:

Tips for the Planning Process: 

-Let your audience help you choose your event topics-send a survey out

-Brainstorm your value proposition and be specific

-Understand your target event size and plan appropriately

-Figure out how much you want to make Revenue-Expenses=Profit

-Figure out of you need to hire an event planner

In this episode we will discuss how to determine and begin planning a premium event for your business in 2018 that will increase your profits and business reach. We’ll also discuss finding sponsors, affiliates, and event marketing for your event.

Start by picking 3 areas you are experienced in and could teach others about.

Then find out which of your products and services are selling the most.

Figure out your target audience and ask them where they are struggling in your business.

Ask your target audience the most they would spend on a premium event.

Premium events are going to be the highest-price events you offer.

Questions to ask yourself:

How are you going to provide value to your audience?

What is your purpose for hosting the event?

There are typically 3 types of entrepreneurs when it comes to hosting and planning events:

Myths:

I can’t host events because I can’t afford an event planner

I need a big following to sell out an event

Facts:

Events are a huge part of entrepreneurship

Events are essential to making higher profits

Events help you to increase your credibility and be seen as a subject matter expert

Event planning doesn’t have to be difficult

Events are overlooked by entrepreneurs who are overwhelmed by the number of DIY options