Cynthia Sandoval is a marketing beast. She is the founder and owner of Attract Convert Grow Agency and has previously worked for the Shark Tank star Daymond John. She is one of the most capable and smart human beings I have ever met and her drive to be the best is contagious. On this episode she gives us a sneak peak of what makes her process of becoming better looks like with a Japanese concept called Kaizen. 

Imposter syndrome is something that plagues every career path and is loosely defined as doubting your abilities and feeling like a fraud. Redona Dida walks us through how she challenged imposter syndrome to grow her social media presence to over 50k followers and find success in uncomfortable situations.

Brand strategy and Brand Strategists are starting to become more widely known to be important roles in the growth of a brand. The problem is do we know what they even do? Cortney Walker takes us through her definition of what a Brand Strategist is and how they can be vital in connecting the missing dots a brand needs to grow immensely. 

Traumas are big events in our lives that can negatively impact the way we interact with certain situations. Because they are such big incidents we have the ability to spot them and, with the right help, we can actively heal the issue. But what about the ones that are less visible that have the potential to influence our decisions without us knowing? Enter the micro trauma. On this episode Matt from Gollaher Coaching walks us through what a micro trauma is and how it is negatively changing brands and what we can actively do about it.

The standard process of identifying a demographic come from similarities that can usually be associated with certain characteristics. But what happens when we have multiple characteristics that don't seem to match up? Welcome to the concept of The Clash. Nick O of the NickO.show walks us through the importance of not only knowing our demographics but to take advantage of the anomalies that aren't the standard.

We all know that questions can give us great answers on what we need to do to shift or change our business, but are we asking the right ones? Sometimes our initial question isn't the right questions we should be asking and at the core can be a signal to something deeper that we are not paying attention to. Join us as Melinda breaks into what makes a good questions and why you should start asking them.

Its easy to overlook how positioning and design work together to make incredible campaigns. Chloe breaks down a mind blowing example of how we need to be paying more attention to these two elements (Positioning and design) so that your brand can nourish a loyal tribe. Join us as we go dive deep into what an effective campaign looks like and what you need to start paying attention to.